Partners in Big Data technologies
Using data related to the user’s
Telefónica combines its programmatic offering (Telefonica’s ‘350m customers in 21 countries’) with Statiq’s technology to create geolocation data sets in multiple markets.
We believe that real world behaviors, such as where a person lives, works and visits provides the most powerful indication of their lifestyle interests and intent. Statiq processes “billions” of location data signals to identify the places people visit and build consumer profiles. That data allows advertisers to better target ads based on a user’s physical location and also measure whether they visited a retail store after seeing a mobile ad.