Marketing and Advertising Solutions

Driving your sales with unique data and channels

Reach your marketing goals by segmenting and customizing for your audience, by giving them access to a single communication channel.

Marketing and Advertising Solutions

Driving your sales with unique data and channels

Reach your marketing goals by segmenting and customizing for your audience, by giving them access to a single communication channel.

Data Driven Media

Communicate with your customers in a more personalized way

Data & Analytics

We connect the ecosystems of digital marketing and telecommunications through data and Machine Learning

Brand Presence

Promote your brand Within the different communication channels we offer

Business Messaging

Communicate with your customers quickly and directly using one of the most effective, universal and secure channels: SMS messaging and RCS

Data Driven Media

Correctly use your customers’ information and enhance it to get to know them better and be able to communicate with them in a more personalized way. Convert data into knowledge and knowledge into profitability.

Data Rewards
Messaging
Display
TV
Data Rewards

The Advertising that Hooks

Mobile advertising solution with which we help you in your objectives of branding, performance and conversion, through innovative video formats, lead and offline. This generates a positive experience for your audience whilst providing browsing data from the consumption of advertising.

Data Rewards Video

A format with which we ensure users will interact with the brands’ campaigns by offering them browsing data packages in exchange for watching the video. The brand pays for a complete overview with the correct answers.

Data Rewards Lead

A format with which we guarantee brands can collect qualified information about their customers with an interest in their products and services in order to generate sales leads, do surveys and subscribe to services. The advertiser only pays for leads generated from the requested audience.

Data Rewards offline

A product that guarantees and strengthens the relationship between brand and customer, rewarding users with data for the purchase of a product or service. The consumer, when buying a certain product or registering for a specific service, will obtain a code that can be activated via the web page, in order to obtain its data package.
Messaging

The best way to get your campaigns heard

We offer the brand the possibility of making an impact with a high segmentation capacity on customers who have agreed to receive communications messages. All of this is done with the universality and high opening ratios offered by SMS messaging.

We offer the brand the possibility of impacting clients who have previously agreed to receive communication messages
Display

Mobile advertising campaigns

We offer enriched impressions that facilitate the delivery of marketing messages during mobile campaigns. Campaigns are made more effective with the use of anonymized data that identify relevant demographic and behavioural variables for the brand. It makes it so campaigns can be viewed in any format recognized by IAB in addition to allowing VAST and MRAID for video and other enriched formats with 100% compatibility with all mobiles offered.

TV

Personalized TV advertising for each household

The digital concept has reached the world of TV and linear TV campaigns can have their adverts segmented for each household based on their characteristics, tastes and consumption patterns. The big advantage for advertisers is having a feasible tool that allows them to make progress with what we call "precision marketing": reaching consumers at the right time with a relevant message and at the right frequency.

We offer a viable tool that allows them to advance in precision marketing

Data & Analytics

We offer a combination of diverse technologies by applying machine learning and the power of network data to create products that connect the digital marketing and telecommunications ecosystems all while maintaining consumer privacy.

Footfall analytics
Audience
Footfall analytics

Internal channels for experiential displays

Solution that offers analysis on the number of visits to the store by customers who were exposed to a digital advertising campaign compared to the number of visits by a group of customers who did not see the ad.

We offer the brand access to a daily report that includes growth rates, conversion of selected media, audience segments or creativities, in addition to the opportunity to optimize the results of the campaign over its duration by boosting store visits.

We offer the brand access to a daily report on the rate of visits to the store and devices, promoting visits to its stores
Audience

Precise target public segmentation for your digital campaigns

We offer different types of audiences with the data collected from customers and always with express consent, so advertisers, marketers and publishers can find the target sought at the right time based on demographic, behavioural, third-party location and other data.

We offer audience segments generated from customer data with consent to find the right target

Brand Presence

We have a variety of channels to help brands build a valuable image from which consumers generate beliefs, sentiments and experiences.

In-store
Sponsored data
In-store

Internal channels for experiential displays

We make the physical and digital space inside Movistar shops available to brands. There are many formats available depending on your brand’s communications goal: giant charts, catalogue displays, websites (banners, online shop), social media, messaging, CE screens, signs and digital invoices.

We offer physical and digital spaces within Movistar stores, to offer formats available depending on the objective of brand communication
Sponsored data

Sponsored browsing that brings you closer to your customers

A format which allows you to offer your users a browsing experience without consuming any connectivity data, boosting the interaction of the brand with your client through your digital channels.

Business Messaging

The most effective channel for reaching users.

We offer companies messaging packages so they can quickly and directly communicate with their customers via SMS and RCS. Plus, with Business Messaging, we guarantee the reliability and security of all communications.

We offer messaging packages to companies to communicate faster and directly with their customers through SMS and RCS
Our success stories
All our success stories
Outdoor Advertising

LUCA Audience: Designing an OOH Map in Brazil

LUCA Audience: Designing an OOH Map in Brazil
FMCG

LUCA Messaging: ‘Free Ice-cream anyone?’ Campaign

LUCA Messaging: ‘Free Ice-cream anyone?’ Campaign
FMCG

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign
All our success stories
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