Marketing and Advertising Solutions
Driving your sales with unique data and channels
Reach your marketing goals by segmenting and customizing for your audience, by giving them access to a single communication channel.
Data Driven Media
Correctly use your customers’ information and enhance it to get to know them better and be able to communicate with them in a more personalized way. Convert data into knowledge and knowledge into profitability.
The Advertising that Hooks
Mobile advertising solution with which we help you in your objectives of branding, performance and conversion, through innovative video formats, lead and offline. This generates a positive experience for your audience whilst providing browsing data from the consumption of advertising.
The best way to get your campaigns heard
We offer the brand the possibility of making an impact with a high segmentation capacity on customers who have agreed to receive communications messages. All of this is done with the universality and high opening ratios offered by SMS messaging.
Mobile advertising campaigns
We offer enriched impressions that facilitate the delivery of marketing messages during mobile campaigns. Campaigns are made more effective with the use of anonymized data that identify relevant demographic and behavioural variables for the brand. It makes it so campaigns can be viewed in any format recognized by IAB in addition to allowing VAST and MRAID for video and other enriched formats with 100% compatibility with all mobiles offered.
Personalized TV advertising for each household
The digital concept has reached the world of TV and linear TV campaigns can have their adverts segmented for each household based on their characteristics, tastes and consumption patterns. The big advantage for advertisers is having a feasible tool that allows them to make progress with what we call "precision marketing": reaching consumers at the right time with a relevant message and at the right frequency.
Data & Analytics
We offer a combination of diverse technologies by applying machine learning and the power of network data to create products that connect the digital marketing and telecommunications ecosystems all while maintaining consumer privacy.
Internal channels for experiential displays
Solution that offers analysis on the number of visits to the store by customers who were exposed to a digital advertising campaign compared to the number of visits by a group of customers who did not see the ad.
We offer the brand access to a daily report that includes growth rates, conversion of selected media, audience segments or creativities, in addition to the opportunity to optimize the results of the campaign over its duration by boosting store visits.
Precise target public segmentation for your digital campaigns
We offer different types of audiences with the data collected from customers and always with express consent, so advertisers, marketers and publishers can find the target sought at the right time based on demographic, behavioural, third-party location and other data.
Brand Presence
We have a variety of channels to help brands build a valuable image from which consumers generate beliefs, sentiments and experiences.
Internal channels for experiential displays
We make the physical and digital space inside Movistar shops available to brands. There are many formats available depending on your brand’s communications goal: giant charts, catalogue displays, websites (banners, online shop), social media, messaging, CE screens, signs and digital invoices.
Sponsored browsing that brings you closer to your customers
A format which allows you to offer your users a browsing experience without consuming any connectivity data, boosting the interaction of the brand with your client through your digital channels.
Business Messaging
The most effective channel for reaching users.
We offer companies messaging packages so they can quickly and directly communicate with their customers via SMS and RCS. Plus, with Business Messaging, we guarantee the reliability and security of all communications.
