Marketing and Advertising Solutions
Driving your sales with unique data and channels
Reach your marketing goals by segmenting and customizing for your audience and given them access to a single communication channel.
Data Driven Media
Correctly use your customers’ information and enhance it to get to know them better and be able to communicate with them in a more personalized way. Convert data into knowledge and knowledge into profitability.
The Advertising that Hooks
A format with which we ensure users will interact with the brands’ campaigns by viewing a video in exchange for browsing data packages. The brand pays for full views and correct answers.
The best way to get your campaigns heard
We offer the brand the possibility of making an impact with a high segmentation capacity on customers who have agreed to receive communications messages. All of this is done with the universality and high opening ratios offered by SMS messaging.
Mobile advertising campaigns
We offer enriched impressions that facilitate the delivery of marketing messages during mobile campaigns. Campaigns are made more effective with the use of anonymized data that identify relevant demographic and behavioural variables for the brand. It makes it so campaigns can be viewed in any format recognized by IAB in addition to allowing VAST and MRAID for video and other enriched formats with 100% compatibility with all mobiles offered.
Personalized TV advertising for each household
The digital concept has reached the world of TV and linear TV campaigns can have their adverts segmented for each household based on their characteristics, tastes and consumption patterns. The big advantage for advertisers is having a feasible tool that allows them to make progress with what we call "precision marketing": reaching consumers at the right time with a relevant message and at the right frequency.
Data & Analytics
We offer a combination of diverse technologies by applying machine learning and the power of network data to create products that connect the digital marketing and telecommunications ecosystems all while maintaining consumer privacy.
Internal channels for experiential displays
A solution that analyses shop visit rates on devices exposed to a digital advertising campaign versus the visit rate for all devices that did not see the advert.
We offer brands access to a daily report that includes increase rates, conversion of the media selected, audience or creativity segments as well as the opportunity to optimize the campaign results throughout its duration by driving shop visits.
Precise target public segmentation for your digital campaigns
We offer different types of audiences with the data collected from customers and always with express consent, so advertisers, marketers and publishers can find the target sought at the right time based on demographic, behavioural, third-party location and other data.
Brand Presence
We have a variety of channels to help brands build a valuable image where consumers generate beliefs, sentiments and experiences.
Internal channels for experiential displays
We make the physical and digital space inside Movistar shops available to brands. There are many formats available depending on your brand’s communications goal: giant charts, catalogue displays, websites (banners, online shop), social media, messaging, CE screens, signs and digital invoices.
Sponsored browsing that brings you closer to your customers
A format that allows brands to offer users browsing without consuming their connectivity data, thereby encouraging brand interaction with their customers.
Business Messaging
The most effective channel for reaching users.
We offer companies messaging packages so they can quickly and directly communicate with their customers via SMS and RCS. Plus, with Business Messaging, we guarantee the reliability and security of all communications.
