Big Data news and updates
Recipe to combat climate change: Big Data and Internet Things
According to a study conducted by the GSMA and the IDB, both Big Data and IoT could be two fundamental technologies in the fight against climate change. In addition, they are the basis for developing intelligent solutions that ensure sustainable economic growth. Thus, for example, LUCA has carried out a Big Data pilot to monitor the mobility of citizens, analyzing the impact on air quality and the effect this may have on their health, in order to make appropriate prevention decisions.
“As people, we have almost become data generating machines”
Elena Gil, CEO of LUCA, invited by the Spanish Association of Managers, gave an interview during the event #Desarrollo DirectivoBigData held in Santiago de Compostela, where she highlighted that “Big Data, well-used, will modify the way in which Companies make decisions”. In addition to emphasizing the importance of data and its protection she spoke about the lack of adequate talent in this field, the main obstacle for companies.
ProFuturo, UPSA y Telefonica join together to look for the “algorithm of quality education”
ProFuturo, Telefonica’s Chairs Network and the Pontificial University of Salamanca have signed an agreement to launch a pioneering Chair to apply analytics, carry out research and develop technologies in order to make the most of the data created by ProFuturo’s educational projects in Latin America, Africa and ASia. As such, the aim of this collaborative project is to find the “algortihm of quality education”.
Smart wheels that accelerate business
Engineers from Telefonica’s R+D center in Boecilo have designed LUCA Fleet, an application for the management and security of vehicle fleets. The new tool from LUCA’s portfolio uses a cloud-based platform to aggregate and analyze data about the fleet, including the most common routes, consumption, driving behavior, popular points of interest or maintenance. This allows for a complete, simple and intuitive analysis which includes a system of alerts, predictions, trends and recommendations. This gives autonomy to the client for its use, consultation and interpretation. It is a Big Data solution that offers an analytics and visualization layer that can directly impact decision-making and setting new objectives.
Movistar Riders and Telefonica launch the Movistar Riders Academy, a school for eSports gamers
The Movistar Riders eSports team and Telefonica present the Movistar Riders Academy, an academy that will train eSports players and help promising young talent who are starting out in League of Legends and Clash Royale. The aim is to contribute to the growth of eSports and improve the performance of the players with the help of LUCA, Telefonica’s data unit, and the application of Big Data.
The digital transformation of Telecommunications and Telefónica
Digital transformation affects all sectors and all companies, as well as telecommunications operators and Telefónica. Years ago, Telefónica decided it wanted to be a relevant player in the digital world beyond connectivity, and opted for new services. In all these new services, the analytical, big data, machine learning and artificial intelligence solutions were developed by taking advantage of the know-how of Synergic Partners and the formation of a specific unit, LUCA. And in this way, it has also forged alliances, including with OTT, as evidenced by the recent agreement with Netflix.
Telefonica plans to attend 25 “Top” brands with service of supported navigation
In order to provide innovation services and solutions according to the needs of companies and users, LUCA has launched a sponsored navigation solution. People can access the mobile application of any brand or entity without consuming the Megabytes (MB) of their plan or data package, favoring the business objectives of companies, by allowing the reduction of the number of requirements in channels of physical attention. In addition, it increases the time of use of the application, as well as the number of downloads of it; improves the return on investment in digital channels, brand branding and commitment to the customer, and the conversion of sales for the e-commerce industry.
José María Álvarez-Pallete: “Technology will change everything, including sports”
Technology can change sports, and this is precisely what was demonstrated during the “Sports and Technology Forum” organized at the Telefónica headquarters in Madrid. The event was inaugurated by Telefónica CEO, Jose María Álvarez-Pallete, and counted with the participation of many professional athletes sponsored by the company, as well as tennis champion Rafa Nadal, and Miguel Ángel Gil Marín, CEO of Atlético de Madrid football team.