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Big Data news and updates

Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

April 30th, 2019|

Telefónica and the World Tourism Organisation (WTO) announced this Tuesday an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives which allow the tourism sector to become more competitive and reinforce its sustainability in the long-term. The Big Data analysis allows the understanding of behavioural patterns with which you can better face some of the challenges facing tourism in Latin America and Europe, as well as extracting relevant conclusions which influence decision making and the creation of public policies. Telefónica, through LUCA, are already working with national and local tourist organisations in 8 countries in Latin America and Europe on more than 40 projects.

Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

April 22nd, 2019|

The chinese technology JD Digits has become a Smart Steps investor, the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy will not only pose a great support from a business point of view, but also acts as a recognition of the potential of our Big Data technologies, which with our experience we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.

Movistar continues its firm commitment to eSports

December 12th, 2018|

Telefónica is seeking to take a step forward by promoting the development of eSports among fans. With the best tool, connectivity, which forms the basis of the Digital Revolution, Las Palmas de Gran Canaria are the first cities to implement the ultra-fast broadband. In addition, LUCA has the Sports Analytics area collaborating with the Movistar Riders eSports team to provide new information for the club’s technical staff to make sports decisions based on data to improve athletes’ performance.

InnovAzul becomes a benchmark for innovation in the Blue Economy

November 30th, 2018|

The First International Meeting on Knowledge and Blue Growth has become an international reference after developing a broad program of a hundred activities, bringing together institutions, administrations and great experts. Among the participants was Pedro A. de Alarcón, director of the Big Data for Social Good area of LUCA. His speech “Tourism and Big Data”, exchanged experiences of the application of data analysis in the sector and exposed advances in the field.

Clear Channel launches new audience metrics for outdoor advertising

November 30th, 2018|

Clear Channel Peru marks a new milestone in the outdoor advertising sector, with the launch of its new digital audience measurement tool called Clear Targets, developed through LUCA Audience solution. Through the fusion of a great variety of Telefonica´s data, LUCA OOH Audience is able to provide a profound view of different positions. On demand, this solution describes the profile of the audience in a determined place at key time periods, to allow OOH Media Owners to monetize the public space, and for agencies/advertisers to effectively target most valuable demographics.

Artificial intelligence that can help you get digital jobs

November 26th, 2018|

Fundación Telefónica launches the Conecta Empleo platform to boost employability. It applies Artificial Intelligence solutions capable of tracking the most demanded positions in each province, adapting each profile to a broad catalogue of training in digital skills with more promise. At LUCA, we have collaborated on this initiative through the development of the Virtual Professional Counsellor, a chatbot that offers these personalized recommendations.

Experts reject the idea that artificial intelligence will reduce employment

November 26th, 2018|

In the VI Congress of BigData Castilla y León, experts such as Richard Benjamins have rejected that the implementation of big data, data analysis and artificial intelligence, along with the introduction of robotization, is going to result in a loss of employment, but rather that it will change the profile of workers that companies require.

See Artificial Intelligence as an opportunity

November 26th, 2018|

Telefonica’s AI ambassador Richard Benjamins addresses the common fears surrounding artificial intelligence. He explains these misconceptions to give a clear and fair commentary on the topic, using his expert opinion to address frequent concerns about AI including the taking over of jobs, the future, and data privacy.

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