Big Data news and updates

Telefónica and Stratio will offer a Big Data platform for corporate clients

November 15th, 2018|

LUCA and Stratio, a leading company in Big Data and AI software, have announced an agreement to integrate the Stratio Data Centric platform with the capabilities of Big Data Telefónica. The platform-as-a-service (PaaS) solution is aimed at corporate clients who need a customised solution to accelerate their digital transformation.

Has Spain lost the Artificial intelligence race?

November 14th, 2018|

According to a study carried out by EY presented at the round table on Artificial Intelligence at the Internet Governance Forum, in which Richard Benjamins, AI & Data Ambassador of Telefónica added, “Although 65% of Spanish companies have plans or pilot projects on AI technologies, Spanish organizations lag behind their European counterparts in implementing the AI”. Concluding that Spain must accelerate its deployment in its digital transformation and improve its competitive position.

Movistar Ads launches Sponsored Data and Data Rewards in Argentina

June 22nd, 2018|

Owing to two of the main concerns of mobile phone users, battery life and connectivity, Telefónica will launch in Argentina two commercial strategies that will get involved both brands and advertisers: Sponsored Data solutions, which Movistar is already using, and Data Rewards, which is still in development but it is expected to be launched for the second half of the year.

Telefónica chosen to undertake the digital transformation of Avianca

June 21st, 2018|

The meeting with analysts and corporate clients organized by Telefónica in Madrid, was the meeting point for hundreds of consultants from companies such as Gartner, Ovum and Forrester. In addition to partners and corporate clients such as BBVA, Dufry, PepsiCo or El Corte Inglés. President José María Álvarez-Pallete spoke of the company’s objective of making it known to the attendees, the keys to the process of digital transformation that the company has experienced and how it is collaborating with other companies in this field. Among them, it was announced that Telefonica has been selected by the Colombian airline Avianca to boost its digital transformation with the deployment of global communications services in 27 countries, and a collaboration agreement with the robotics company ASTI Mobile Robotics to boost digitalization of processes in industrial environments through the IoT.

Using Big Data in transport and tourism services is being studied

June 18th, 2018|

Carlos Martínez Miguel, Global Director of Business Development of LUCA, referred to Big Data as the key “that can help transform business”. Data is crucial for decision-making, for example, in the banking and retail sectors. But also in the field of transport administration and tourism.

Telefónica presents the latest innovations in AI and Big Data in Cáceres

June 14th, 2018|

The exhibition, called innovaTe2018, allowed visitors to see and interact with some of the technologies presented this year at the Mobile World Congress in Barcelona. LUCA showed several demos like the project “prediction of air quality in cities”, LUCA tourism, which shows the movement of citizens and tourists before an event in a specific area, and Sports Analytics; a demo with one of Movistar Team’s bikes, that showed metrics with Big Data during a simulation of the Lagos de Covadonga stage.

Things Matter Malaga

June 13th, 2018|

The “Things Matter” conference, organized by Telefonica in Malaga, addressed how digital transformations and the introduction of technology to production can help take businesses forward. Real use cases were presented and helped show how one can apply technology to various areas of the business model. When technology is present in production, processing, logistics and point of sale, the entire process can become more efficient, the client can have clearer information, and the business can make better decisions.

Cost savings and improved fleet management thanks to ‘big data’

June 12th, 2018|

Telefónica I + D develops LUCA Fleet in Boecillo, an application to modernize the business of vehicle fleets, and according to those responsible for the product: “make their management more efficient and increase safety”. This solution complements the already existing IoT-based fleet and mobility management products, “offering a superior layer of analytics and visualization of data that directly impacts decision-making and the setting of new objectives”.

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