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Chema Alonso: “artificial intelligence has started to outperform human beings”

May 7th, 2019|

Chema Alonso gave a lecture during the Pilot Forum, organised by the Institute of Aragonese Development (IAD) titled “Big Data and Artificial Intelligence for bad boys”.
A forum in which he has revealed the advances that are taking place in Artificial Intelligence, reaching to overcome human beings, as well as to address the importance of technology for businesses. Nowadays “it is impossible to think of an industry and to not think of technology”, stated Chema Alonso, “however, in this evolution and implantation of technology in businesses, there are certain barriers like the lack of talent. Technology is demanding that training centres and the way in which the professors are trained change drastically to adapt to new needs, especially of the technological world.

Tourism requires cultural change in order to adapt itself to the digital transformation

May 1st, 2019|

“The tourism sector requires a cultural change and a new way of working to adapt itself to the digital transformation, especially in some specific tasks”, stated Richard Benjamins, Big Data & AI Ambassador at Telefónica, at the latest event of the second edition of the “UNWTO Tourism Tech Adventure: Scaling Up”. “Tourism should be more creative, in the end the tourist is more connected, and therefore has more needs.They are the things which they need. However, the challenge which faces Columbia, as in all other countries, is that these initiatives are large-scale projects”, he concluded.

Telefónica goups its B2B services in Telefónica Empresas

January 10th, 2019|

Under the new brand “Telefónica Empresas” the telco offers an integrated solution directed at big companies and SMEs. The client businesses will have access to the capabilities, services and solutions provided by the diverse units of business within the company such as Eleven Paths, Acens and LUCA. There is also an offer directed at large companies mas well as smaller ones in the public sector.

A hyper-connected world

January 8th, 2019|

The internet of things is a growing trend with increased interest and progressive growth, but it´s still a long way from reaching full maturity. The key to IoT is found in data, its extraction and its value.
Andrés Padilla, Director of New IoT Business at Telefónica, says that “At Telefónica, we are extending the capacities of our IoT services, including efficiency in energy, retail, mobility, and industry… with all the potential that gives to analytical technology, in the hands of LUCA, whose experience and differential capacities in this matter reaches a global level”.

Telefónica awarded three projects for its Sustainable Innovation Initiative

December 21st, 2018|

Telefónica has awarded three projects in the IV edition of its Sustainable Innovation Initiative (IIS). The winning projects address the most urgent challenges for humanity according to the Sustainable Development Goals established by the United Nations. The first winning project, Producing Right !, will be developed in Ecuador together with the BovControl startup, accelerated by Wayra Brasil, and the LUCA Big Data for Social Good team.

Movistar Team launches 2019 season with highest hopes

December 18th, 2018|

Men’s and women’s squads supported by Movistar announce their plans at Madrid’s Telefónica HQ to start their 40th year of activity. The brand’s Chief Data Officer, Chema Alonso, offered two demonstrations on the importance of Big Data and cognitive research in cycling, for both training planning and racing analysis. As a very illustrative example, data was shown on the intensity and speed figures reached by Alejandro Valverde in his World Championship victory in Austria last September. All information on the initiative is gathered at LUCA’s website.

Telefónica presents its sponsored data solutions in MovistarAds Argentina

December 18th, 2018|

Telefónica Argentina has presented a portfolio around mobile solutions that are commercialised by country by Logan, their strategic partner for mobile marketing topics. Based on sponsored data products, Data Rewards is about a solution that allows brands to assume navigation costs so that the target navigates and interacts more with the brand.

Wanted girl hackers

December 13th, 2018|

Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.

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