Big Data news and updates
Telefónica presents the third edition of its Data Science Awards
The 3rd edition of the Data Science Awards organized by Telefónica through LUCA and sponsored by Google Cloud was held. Among the more than 360 projects presented, Pablo López Álvarez has been awarded, as a prize for the best Data Scientist, Repsol with the best business initiative Big Data and Civio Foundation with award for the best journalistic data work, in addition to the honorable mentions in each of the categories.
Honda announces SMS campaigns with Movistar ads
The automotive company Honda has recently launched a series of campaigns to promote motorcycles with Movistar Ads, in which SMS is key. According to Natalia Perrone, from the Corporate Relations & Marketing area of Honda “we had several options, but the SMS results obtained a CTR that was much higher than the rest, thanks to Movistar Ads”.
A data driven shopping mall
In April 2017, La Vaguada – the most visited shopping center in Spain – started collaborating with LUCA, Telefónica’s data unit. The objective of the project was to define the best way to compete with online retailers based on better knowledge of the customers visiting their shopping center, and how their main competitors behave. In this way, La Vaguada has improved its knowledge not only of the profile and behavior patterns of its current client, but also what type of clients it is interested in, how they are and where they reside.
The Spain Convention Bureau analizes the Sector in Las Palmas de Gran Canaria
The Spain Convention Bureau (SCB) held its Tourism Meeting in Las Palmas de Gran Canaria. An annual meeting to analyze the main trends in the MICE Sector, including sustainability at events, management of infrastructures and public spaces, Big Data and measuring the impact of meetings and events. Among other experts, Carlos Martínez, director of business development at LUCA, participated in the round table “Big Data, Internet of Things and Tourism Meetings”, a debate on one of the pillars of employment in tourism municipalities and an important element that helps de-nationalize tourism activity.
Canary Islands is the safest tourist destination thanks to AI
Synergic Partners, the Big Data consultancy division of LUCA, has developed a Big Data and Artificial Intelligence project for the Emergency and Security Coordinating Center (CECOES) of the Canary Islands Government, through the analysis of activity data between 2005 and 2018 provided by the center. The analysis of this data, in combination with the use of open sources, has made it possible to carry out a study with which predictive models can be obtained in order to anticipate an emergency situation.
Pedro Delgado highlights the importance of Big Data in Cycling
On the 30th anniversary of Perico Delgado’s yellow jersey, LUCA organized a cycling action created by its Sports Analytics division, simulating the Alpe d’Huez stage of the Tour de France. During the activity, participants were able to learn their metrics with Big Data in real time. Perico Delgado, the Spanish winner of the Tour de France 1988 and the Tour of Spain 1985 and 1989, highlighted the importance of Big Data in cycling, “knowing your evolution, having a history of all your results, comparing them in that moment … All that information helps the runner, the coach, and the doctor to create a career strategy”, said Perico Delgado.
Carme Artigas: “Data will be the new currency”
Carme Artigas, CEO of Synergic Partners, integrated company in Telefónica and considered one of the largest experts in Europe in data, prevents the use made of our information, our responsibility, and what we must demand in exchange for that use. During the interview, the expert stressed that “companies will start to distinguish themselves by the confidence they are capable of generating if in their hands the data is safe”.
Telefónica’s president proposes the approval of a ‘Digital Constitution’
José María Álvarez-Pallete has advocated a great national agreement between public and private institutions for the promotion of a “Digital Rights Charter that guarantees our values and fundamental rights in a digital future.” With the aim of ensuring that the benefits of the new digital world reach everyone. Thus, he suggests promoting fiscal and social policies that promote innovation in education, employment and taxation, and that connectivity is fostered so that no one is left behind. The statement emphasizes the need for users to know their data and have absolute control over them so that it is the user who decides how and when they should be used.