Big Data news and updates
Vivo Ads integrates with TV ads, external media and Terra portal
Vivo has presented a reformulation of its advertising platform with major innovations such as the launch of its Vivo Ads Wall platform, a solution that changes access to portal contents by viewing an advertising video; its extension to the offline world on street screens, with the collaboration of Clear Channel; or the TV Sync solution, which integrates television ads which interact through the mobile devices.
LUCA: Big Data to alleviate poverty in Guatemala
The Sustainable Development Goals (SDGs), set out by the United Nations for the year 2020, have ending poverty as their priority. A recent study carried out in Guatemala by a team of researchers from the World Bank that included members of LUCA, found that mobility data can be a valuable tool for predicting poverty levels based on location, which would facilitate the implementation of programs aimed at alleviating poverty.
Synergic Partners (Telefónica) announces the third edition of the Data Science Awards Spain
Synergic Partners, the Telefonica Group company specializing in Big Data and Data Science, has opened a new call for the Spain 2018 Data Science Awards. Awards that for the third year in a row, aim to recognize Big Data professionals, the best business initiatives and data journalism in this field, and thus boost the analytical talent in Spain.
¿Who is the Chief Data Officer?
Antonio Pita, director of operations and solutions at Synergic Partners, talks about the debate that the versatility of the role of the Chief Data Officer is opening, and the position it should occupy within the company. The chief data officer (CDO) is responsible for the data of a company at the highest level, a role that all companies should have, since nowadays all companies use data. A profile that is gaining importance within the organizational chart of companies and in some cases already part of the board of directors as Chema Alonso, CDO of Telefónica.
AskTheExperts: The Benefits of GDPR
With Europe’s General Data Protection Regulation coming into effect this month, Richard Benjamins (Telefonica’s Data and Artificial Intelligence Ambassador) and Richard Merrygold (Director of Group Data Protection for HomeServe) discuss the benefits of GDPR in this podcast.
Richard Benjamins: The challenges of working with data
In this podcast, Richard Benjamins (Telefonica’s Data and Artificial Intelligence Ambassador) goes into depth on the ongoing challenges in the data sector. As a data expert and one of the 100 most influential people (DataI1 100), he explains the evolution of data, the future of the Chief Data Officer position and many more things.
Madrid is set to be the capital of Big Data for Social Good in 2018
Big Data for Social Good 2018 is an event launched by LUCA, Telefonica’s Data Unit. The aim is to design a space to debate and discuss new ways to prepare for natural disasters and fight climate change. The core idea is to create and analyze data-driven decisions that cam help to improve the response mechanisms for future catastrophes. The event brings together an exceptional list of speakers from organizations such as FAO, GSMA, Data-Pop Alliance, DigitalGlobe and Unicef. Chema Alonso, CDO of Telefonica, and Elena Gil, LUCA’s CEO, will also form part of the event’s schedule.