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Big Data news and updates

“The Facebook scandal has generated a greater awareness of the importance of privacy”

October 9th, 2018|

In this interview with Elena Gil, conducted by e-volución (the web portal of El Norte de Castilla), she shares her vision of the new digital era that prompts the development of Big Data and Artificial Intelligence technologies and solutions, as well as new opportunities and businesses that will arise thanks to the connected world, and how they will impact the world of work. In addition, Elena Gil, shared her views on the great trends that, in her opinion, will soon offer us this new stage.

Telefónica launches new Big Data solutions for companies

October 4th, 2018|

During the LUCA Innovation Day 2018 event, under the motto “Science without fiction”, Telefónica’s data unit presented the multisectorial offer of Big Data evolving with the integration of new advanced analytical capabilities thanks to technologies such as machine learning and deep learning capabilities from Telefónica’s Fourth Platform, where all the data generated by customers is normalized and processed by using the company’s products and services, guaranteeing privacy and security of the data.

Movistar Ads launches Sponsored Data and Data Rewards in Argentina

June 22nd, 2018|

Owing to two of the main concerns of mobile phone users, battery life and connectivity, Telefónica will launch in Argentina two commercial strategies that will get involved both brands and advertisers: Sponsored Data solutions, which Movistar is already using, and Data Rewards, which is still in development but it is expected to be launched for the second half of the year.

Telefónica chosen to undertake the digital transformation of Avianca

June 21st, 2018|

The meeting with analysts and corporate clients organized by Telefónica in Madrid, was the meeting point for hundreds of consultants from companies such as Gartner, Ovum and Forrester. In addition to partners and corporate clients such as BBVA, Dufry, PepsiCo or El Corte Inglés. President José María Álvarez-Pallete spoke of the company’s objective of making it known to the attendees, the keys to the process of digital transformation that the company has experienced and how it is collaborating with other companies in this field. Among them, it was announced that Telefonica has been selected by the Colombian airline Avianca to boost its digital transformation with the deployment of global communications services in 27 countries, and a collaboration agreement with the robotics company ASTI Mobile Robotics to boost digitalization of processes in industrial environments through the IoT.

Using Big Data in transport and tourism services is being studied

June 18th, 2018|

Carlos Martínez Miguel, Global Director of Business Development of LUCA, referred to Big Data as the key “that can help transform business”. Data is crucial for decision-making, for example, in the banking and retail sectors. But also in the field of transport administration and tourism.

Telefónica presents the latest innovations in AI and Big Data in Cáceres

June 14th, 2018|

The exhibition, called innovaTe2018, allowed visitors to see and interact with some of the technologies presented this year at the Mobile World Congress in Barcelona. LUCA showed several demos like the project “prediction of air quality in cities”, LUCA tourism, which shows the movement of citizens and tourists before an event in a specific area, and Sports Analytics; a demo with one of Movistar Team’s bikes, that showed metrics with Big Data during a simulation of the Lagos de Covadonga stage.

Things Matter Malaga

June 13th, 2018|

The “Things Matter” conference, organized by Telefonica in Malaga, addressed how digital transformations and the introduction of technology to production can help take businesses forward. Real use cases were presented and helped show how one can apply technology to various areas of the business model. When technology is present in production, processing, logistics and point of sale, the entire process can become more efficient, the client can have clearer information, and the business can make better decisions.

Cost savings and improved fleet management thanks to ‘big data’

June 12th, 2018|

Telefónica I + D develops LUCA Fleet in Boecillo, an application to modernize the business of vehicle fleets, and according to those responsible for the product: “make their management more efficient and increase safety”. This solution complements the already existing IoT-based fleet and mobility management products, “offering a superior layer of analytics and visualization of data that directly impacts decision-making and the setting of new objectives”.

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