Big Data news and updates
Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector
Telefónica and the World Tourism Organisation (WTO) announced this Tuesday an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives which allow the tourism sector to become more competitive and reinforce its sustainability in the long-term. The Big Data analysis allows the understanding of behavioural patterns with which you can better face some of the challenges facing tourism in Latin America and Europe, as well as extracting relevant conclusions which influence decision making and the creation of public policies. Telefónica, through LUCA, are already working with national and local tourist organisations in 8 countries in Latin America and Europe on more than 40 projects.
Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’
The chinese technology JD Digits has become a Smart Steps investor, the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy will not only pose a great support from a business point of view, but also acts as a recognition of the potential of our Big Data technologies, which with our experience we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.
Alzheimer prevention project wins the DSA 2018
Pablo López has won the prize for the best Data Scientist at the 2018 Data Science Awards for his project that predicts Alzheimer’s at an early stage. The objective now is for the project to move into a second phase and become a reality in the medical environment. “The key is to confirm the differential characteristics that have been observed and thus leave an algorithmic basis to build on as more data is collected,” says López.
Big Data improves sports performance and expands horizons for new businesses
The UPF Barcelona School of Management organizes a conference on technology in sports. Pedro A. de Alarcón, Director of the BD4SG area and LUCA Sports Analytics will attend, and he indicates that “the performance of the athlete has been enriched with this method of analysing large databases. There are new opportunities for new business formulas, such as events where organizers receive more information from the viewer and can offer richer and more experiential experiences”.
Tourism should be a catalyst of technology
During the V Forum Hotusa Exploration of Tourism Innovation the three pillars of disruption for the application of technology were cited. According to Elena Gil, “tourism is one of the sectors in which the fast transformation of traveler’s habits is being processed, becoming increasingly digital in its purchasing process, and for the players who are transforming the sector in all its components.”
Sabrina Muñoz: “The importance of data for the digital transformation of organisations”
Telecommunications industry expert Sabrina Muñoz, director of Big Data for the Telefónica group was given a slot on the American Digital TV News, in which she highlighted LUCA´s (the data unit of Telefónica) project developments, which allowed them to collaborate with clients from different industries.
How Telefónica is helping other businesses utilise Big Data
An interview with Elena Gil about the differential value of LUCA, the data unit of Telefonica, and the objective of helping businesses understand how Big Data can help them. The use of big data and artificial intelligence is already revolutionising all sectors, “in general, businesses are very open to collaborating on big data topics because they find themselves very lost. Some only want us to assist them in the beginning and others want us to take them through the whole process.” Moreover, she wanted to emphasise the importance of privacy, “we always use anonymised data, and the company will always put the privacy of its clients first”.
Big Data joins the squad
LUCA is the latest Movistar Team signing, and it will become one of the most important members of the team Pedro A. de Alarcón explains that “Within LUCA there is an innovative sprit and explorer of all possibilities that data offers to society. And one of the areas that interests us most is sport.” Thus, from the area of Sports Analytics at LUCA, we will be able to help improve the performance of individual cyclists and the whole team.