Big Data news and updates

Operators outline digital health data challenges

February 28th, 2019|

In a panel session during Mobile World Congress 2019 together with McKinsey partner Harrison Lung they mentioned how mobile operators currently lack the capabilities to make full use of data in the digital health space. Elena Gil countered Telefónica have embarked on digital transformation which is bringing them valuable experience of big data and AI and stands them in good stead to target healthcare opportunities.

Talent, an obstacle in the implementation of Big Data in Mexico… and around the world

February 21st, 2019|

Elena Gil opened the latest TIC Forum Mexico by putting Big Data at the forefront of the digital transformation, emphasizing the need for specialized profiles in this field, “although the potential of Big Data is known, the lack of specialized talent is one of the main barriers to implementing this tool.” Moreover, she recommended that the implementation of Big Data be a decision taken by the senior management for it to be an initiative that will permeate throughout the whole organization.

Movistar continues its firm commitment to eSports

December 12th, 2018|

Telefónica is seeking to take a step forward by promoting the development of eSports among fans. With the best tool, connectivity, which forms the basis of the Digital Revolution, Las Palmas de Gran Canaria are the first cities to implement the ultra-fast broadband. In addition, LUCA has the Sports Analytics area collaborating with the Movistar Riders eSports team to provide new information for the club’s technical staff to make sports decisions based on data to improve athletes’ performance.

InnovAzul becomes a benchmark for innovation in the Blue Economy

November 30th, 2018|

The First International Meeting on Knowledge and Blue Growth has become an international reference after developing a broad program of a hundred activities, bringing together institutions, administrations and great experts. Among the participants was Pedro A. de Alarcón, director of the Big Data for Social Good area of LUCA. His speech “Tourism and Big Data”, exchanged experiences of the application of data analysis in the sector and exposed advances in the field.

Clear Channel launches new audience metrics for outdoor advertising

November 30th, 2018|

Clear Channel Peru marks a new milestone in the outdoor advertising sector, with the launch of its new digital audience measurement tool called Clear Targets, developed through LUCA Audience solution. Through the fusion of a great variety of Telefonica´s data, LUCA OOH Audience is able to provide a profound view of different positions. On demand, this solution describes the profile of the audience in a determined place at key time periods, to allow OOH Media Owners to monetize the public space, and for agencies/advertisers to effectively target most valuable demographics.

Artificial intelligence that can help you get digital jobs

November 26th, 2018|

Fundación Telefónica launches the Conecta Empleo platform to boost employability. It applies Artificial Intelligence solutions capable of tracking the most demanded positions in each province, adapting each profile to a broad catalogue of training in digital skills with more promise. At LUCA, we have collaborated on this initiative through the development of the Virtual Professional Counsellor, a chatbot that offers these personalized recommendations.

Experts reject the idea that artificial intelligence will reduce employment

November 26th, 2018|

In the VI Congress of BigData Castilla y León, experts such as Richard Benjamins have rejected that the implementation of big data, data analysis and artificial intelligence, along with the introduction of robotization, is going to result in a loss of employment, but rather that it will change the profile of workers that companies require.

See Artificial Intelligence as an opportunity

November 26th, 2018|

Telefonica’s AI ambassador Richard Benjamins addresses the common fears surrounding artificial intelligence. He explains these misconceptions to give a clear and fair commentary on the topic, using his expert opinion to address frequent concerns about AI including the taking over of jobs, the future, and data privacy.

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