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Big Data news and updates

500 students delude themselves with new technologies

March 17th, 2019|

On the day of the Teleco Day Conference (UCAM), 500 high school students from different centres around the region came together with the objective of Antonio Pita, responsible for LUCA Consulting & Analytics, gave the inaugural conference in which he discussed the application of Data Science to sport to improve the performance of sportspeople, like in cycling o e-sports with the Sports Analytics area of LUCA.

Telefónica excels in new business ventures

March 12th, 2019|

Telefónica continues with the advance into new business ventures linked with information technologies with special emphasis placed on the corporate sector. TELCO has advanced in areas such as the cloud, cybersecurity and big data, thanks to units such as LUCA, situated at Telefónica España as a third party provider in the Spanish market only behind IBM and Indra, according to estimations form Gartner consultants.

Telefónica goups its B2B services in Telefónica Empresas

January 10th, 2019|

Under the new brand “Telefónica Empresas” the telco offers an integrated solution directed at big companies and SMEs. The client businesses will have access to the capabilities, services and solutions provided by the diverse units of business within the company such as Eleven Paths, Acens and LUCA. There is also an offer directed at large companies mas well as smaller ones in the public sector.

A hyper-connected world

January 8th, 2019|

The internet of things is a growing trend with increased interest and progressive growth, but it´s still a long way from reaching full maturity. The key to IoT is found in data, its extraction and its value.
Andrés Padilla, Director of New IoT Business at Telefónica, says that “At Telefónica, we are extending the capacities of our IoT services, including efficiency in energy, retail, mobility, and industry… with all the potential that gives to analytical technology, in the hands of LUCA, whose experience and differential capacities in this matter reaches a global level”.

Telefónica awarded three projects for its Sustainable Innovation Initiative

December 21st, 2018|

Telefónica has awarded three projects in the IV edition of its Sustainable Innovation Initiative (IIS). The winning projects address the most urgent challenges for humanity according to the Sustainable Development Goals established by the United Nations. The first winning project, Producing Right !, will be developed in Ecuador together with the BovControl startup, accelerated by Wayra Brasil, and the LUCA Big Data for Social Good team.

Movistar Team launches 2019 season with highest hopes

December 18th, 2018|

Men’s and women’s squads supported by Movistar announce their plans at Madrid’s Telefónica HQ to start their 40th year of activity. The brand’s Chief Data Officer, Chema Alonso, offered two demonstrations on the importance of Big Data and cognitive research in cycling, for both training planning and racing analysis. As a very illustrative example, data was shown on the intensity and speed figures reached by Alejandro Valverde in his World Championship victory in Austria last September. All information on the initiative is gathered at LUCA’s website.

Telefónica presents its sponsored data solutions in MovistarAds Argentina

December 18th, 2018|

Telefónica Argentina has presented a portfolio around mobile solutions that are commercialised by country by Logan, their strategic partner for mobile marketing topics. Based on sponsored data products, Data Rewards is about a solution that allows brands to assume navigation costs so that the target navigates and interacts more with the brand.

Wanted girl hackers

December 13th, 2018|

Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.

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