Big Data news and updates

Richard Benjamins: “Today we delegate decisions to machines without realising”

October 26th, 2018|

Richard Benjamins, AI and data ambassador at Telefónica, gave an interview at the past I Technology Forum of Soria on future challenges and where the world walks among the clouds of data. Promoting the creation of technology in the crossing of data for society, companies and more efficient services and better benefits.

Solutions to the big data challenge at the UN World Data Forum

October 23rd, 2018|

The last UN World Data Forum held in Dubai highlighted the challenges of Big Data, emphasizing the need for greater education on the benefits that big data brings to society. Among the speakers, Pedro A. de Alarcón, Director of the Big Data for Social Good area of LUCA, showed the private sectors´ desire and need for better integration with the public sector regarding data issues: calling upon the national offices of statistics to define the methodology and standards by which the private sector should collect data to ensure that it is useful and beneficial to all.

Movistar Telefónica participated in the MMA Forum, Mexico 2018

September 13th, 2018|

María Ángeles Callejo Rodríguez, Deputy Director of Digital Services and Commercial Analytics at Telefónica Movistar, shared with the attendees of the MMA Leadership Forum Mexico 2018, the new company offers that work to generate high visibility and interactivity to brands. The operator already has formats such as SMS (text messages) or MMS (multimedia messages) and reward programs that seek the optimal context to generate greater engagement between both parties.

AD TECH- What is Smart insights, the new geospatial tool of Telefonica?

September 5th, 2018|

Telefonica launches Smart Insights into the market, an ambitious and tactical marketing proposal of geospatial proximity with services in Big Data and Advertising, that offers brands effective and efficient advertising messages. This service comes with an affordable monthly price. The objective of this tool is to make marketing campaigns even more efficient.

Sponsored navigation of Movistar Ads increases app traffic by 30%

September 4th, 2018|

According to Movistar Ads (the platform for mobile advertising for Telefonica in Latin America) sponsored navigation increases monthly traffic in applications, on average, by 30% for the companies that have used it. Insider Latam spoke with Camila Dominguez, the Advertising Business Development Manager at Telefonica, about these figures. She insists that it is a high value solution for both brands and consumers.

How should Entreprenuers prepare for the future of retail

August 28th, 2018|

During the Latam Retail Show event of 2018, which was celebrated in the Brazilian city of Sao Paulo, large businesses from the retail sector came together to share the 5 trends most relevant and applicable to them. Amongst the speakers was Elena Gil, CEO of LUCA, who shared her vision of the future of retail stating that “with the entrance of new technologies, retailers are experiencing the greatest transformation in their history”.

VI Digital Country Summit: Digital Disruption

August 20th, 2018|

This sixth edition of the two-day event reflected on important porjections in education, work, cybersecurity and modernisation of the state. Among others, Elena Gil, Global B2B of Big Data at Telefonica and CEO of LUCA, participated as a speaker. Pelayo Covarrubias, president of the Digital Country Foundation, invited the Chilean country to assume the digitalization process, clarifying that “the digital transformation is not about technology, it is about strategy, leadership and new ways of thinking”.

The new trends in AI applied to communication

July 25th, 2018|

The Media-Tics portal has identified the main trends in Artificial Intelligence applied to the world of marketing and communication. Among them, the portal mentions Telefónica’s commitment to eSports. An example of this is the collaboration between LUCA and the Movistar Riders team, which focuses on two fundamental aspects: the strengthening of players’ physical and mental preparation as a key to performance and the construction of an analytical tool that provides unique insights on the players, the competitions and the rivals they face.

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