Big Data news and updates

Wanted girl hackers

December 13th, 2018|

Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.

Movistar continues its firm commitment to eSports

December 12th, 2018|

Telefónica is seeking to take a step forward by promoting the development of eSports among fans. With the best tool, connectivity, which forms the basis of the Digital Revolution, Las Palmas de Gran Canaria are the first cities to implement the ultra-fast broadband. In addition, LUCA has the Sports Analytics area collaborating with the Movistar Riders eSports team to provide new information for the club’s technical staff to make sports decisions based on data to improve athletes’ performance.

Telefónica presents the third edition of its Data Science Awards

November 22nd, 2018|

The 3rd edition of the Data Science Awards organized by Telefónica through LUCA and sponsored by Google Cloud was held. Among the more than 360 projects presented, Pablo López Álvarez has been awarded, as a prize for the best Data Scientist, Repsol with the best business initiative Big Data and Civio Foundation with award for the best journalistic data work, in addition to the honorable mentions in each of the categories.

Honda announces SMS campaigns with Movistar ads

November 21st, 2018|

The automotive company Honda has recently launched a series of campaigns to promote motorcycles with Movistar Ads, in which SMS is key. According to Natalia Perrone, from the Corporate Relations & Marketing area of Honda “we had several options, but the SMS results obtained a CTR that was much higher than the rest, thanks to Movistar Ads”.

Telefónica and Stratio will offer a Big Data platform for corporate clients

November 15th, 2018|

LUCA and Stratio, a leading company in Big Data and AI software, have announced an agreement to integrate the Stratio Data Centric platform with the capabilities of Big Data Telefónica. The platform-as-a-service (PaaS) solution is aimed at corporate clients who need a customised solution to accelerate their digital transformation.

Has Spain lost the Artificial intelligence race?

November 14th, 2018|

According to a study carried out by EY presented at the round table on Artificial Intelligence at the Internet Governance Forum, in which Richard Benjamins, AI & Data Ambassador of Telefónica added, “Although 65% of Spanish companies have plans or pilot projects on AI technologies, Spanish organizations lag behind their European counterparts in implementing the AI”. Concluding that Spain must accelerate its deployment in its digital transformation and improve its competitive position.

Telefónica presents its “megas in exchange for receiving advertising” plan

November 7th, 2018|

Telefónica presents its Movistar Ads division with which it seeks to be more efficient in advertising stimuli thanks to the potential offered by big data and artificial intelligence, with a worldwide growth of 20% this year. “For the Movistar client to see advertising tailored to their interests, we need their consent, this service allows us to see the good side of advertising, because it gives you something in return,” explains Elena Gil, CEO of LUCA.

What do AI experts reccommend we study to work and live with it

November 7th, 2018|

As a matter of fact, the last two years have doubled the job offers related to AI, and STEM courses are the most suitable to work in this discipline. Richard Benjamins, AI & Data Ambassador at Telefónica, thinks that “having an important mathematical base, we can take advantage of many good courses about data mining or the increasingly number of masters, which allow to easily complement the training for these fields”.

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