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Telefónica presents five ethical principles of Artificial Intelligence

October 30th, 2018|

Telefónica has presented its principles reflecting how the company seeks to design, develop and use Artificial Intelligence, a tool that it has been using for years, thus making it one of the first companies in the world to have ethical guidelines that guarantee a positive impact on society. These principles emphasize equality and impartiality, transparency, clarity, privacy and security.

Telefónica organizes the V Conference of the Data Transparency Lab

October 29th, 2018|

Telefónica will host the fifth edition of the DTL 2018 Conference at its headquarters in Barcelona, created and promoted by the company to investigate the field of transparency regarding the use of data in the digital environment. During the day tools and winning projects of the call for scholarships of Telefónica 2017 will be presented, and Pedro A. de Alarcón, Director of the Big Data for Social Good area, will announce the launch of a Hackathon to solve challenges related to the transparency of algorithms, used to detect and avoid biases related to Artificial Intelligence.

Vivo Ads integrates with TV ads, external media and Terra portal

September 26th, 2018|

Vivo has presented a reformulation of its advertising platform with major innovations such as the launch of its Vivo Ads Wall platform, a solution that changes access to portal contents by viewing an advertising video; its extension to the offline world on street screens, with the collaboration of Clear Channel; or the TV Sync solution, which integrates television ads which interact through the mobile devices.

LUCA: Big Data to alleviate poverty in Guatemala

September 25th, 2018|

The Sustainable Development Goals (SDGs), set out by the United Nations for the year 2020, have ending poverty as their priority. A recent study carried out in Guatemala by a team of researchers from the World Bank that included members of LUCA, found that mobility data can be a valuable tool for predicting poverty levels based on location, which would facilitate the implementation of programs aimed at alleviating poverty.

Recipe to combat climate change: Big Data and Internet Things

September 22nd, 2018|

According to a study conducted by the GSMA and the IDB, both Big Data and IoT could be two fundamental technologies in the fight against climate change. In addition, they are the basis for developing intelligent solutions that ensure sustainable economic growth. Thus, for example, LUCA has carried out a Big Data pilot to monitor the mobility of citizens, analyzing the impact on air quality and the effect this may have on their health, in order to make appropriate prevention decisions.

“As people, we have almost become data generating machines”

September 21st, 2018|

Elena Gil, CEO of LUCA, invited by the Spanish Association of Managers, gave an interview during the event #Desarrollo DirectivoBigData held in Santiago de Compostela, where she highlighted that “Big Data, well-used, will modify the way in which Companies make decisions”. In addition to emphasizing the importance of data and its protection she spoke about the lack of adequate talent in this field, the main obstacle for companies.

Telefónica presents the latest innovations in Burgos in cutting edge digital solutions

September 20th, 2018|

For three days, the exhibition InnovaTe2018 in Burgos displayed the most innovative technologies in the field of Artificial Intelligence, Big Data, Virtual Reality and Accessible Television. A technological showcase in which LUCA, Telefónica’s data unit, showed the advantages offered by Big Data for everyday life, including how it can be used to improve performance of athletes and cyclists, thanks to a bicycle from the Team Movistar Team.

Companies promote sustainable transport initiatives during the European week of mobility

September 17th, 2018|

On the occasion of the European week of mobility, Telefónica has announced a plan to promote sustainable mobility in its 11,000 employees of the Telefónica District in Madrid. The initiatives have been designed through LUCA, and study the movements of employees, who can now learn all the details of transport use, multimodality: the bicycle, the car and the shared car.

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