Big Data news and updates
Telefónica places creating value at the centre of its strategy
“The challenge now is to understand that Big Dat and AI projects have to be applied in an integrated way within operations”
An interview with Elena Gil, CEO of LUCA, about the confidence of Telefónica on Big Data and the conscienciousness of businesses of the need to make efficient use of the data which they generate. In The case of LUCA, it boasts a unique value within the big business market, thanks to the solid experience of Telefónica having applied itself to a digital transformation project. This permits them to be able to help businesses in an efficient way who want to go down the same path.
25 Big Data terms which you should know
To understand the art of managing large quantities of data, a good understanding of Big Data, and an understanding of its more technical terms is necessary. In this post the Business School of Innovation and Entrepreneurs shares 25 basic terms relating to Big Data, taken from LUCA’s Dictionary Datapedia.
The Telefónica Foundation celebrates the “Girls and Artificial Intelligence” day
The Telefónica Foundation put on the event “Girls and Artificial Intelligence” motivated by the International Women’s Day and Girls in Science. The main aim of the day is to increase professional aspirations and work expectations for the girls. Elena Gil, one of the 11 women concerned in the world of TIC, participated in a session of “speed working”, in which she shared her experiences and professional opportunities in the world of robotics, Big Data, Artificial Intelligence and technology in general.
Personalised advertising for TV, Movistar’s new bet
Natalia Barrera, Digital Consultant at LUCA Advertsing, told us that LUCA has already starting offering, in Spain, a concept known as Addressable TV, a method that is starting to be implemented in Latin America this year. “In a time where consumption through traditional means is changing, and is fragmenting more and more, the use of Big Data and technologies like this opens the door to the possibility of getting relevant information in an effective way”, she said.
Six visuals to understand how data transform sports
Technology, Big Data and analytics and their impact on the transformation of sport were the main focuses of the 8th edition of the Master’s Day in Sports Management and Management at the university. Pedro A. de Alarcón, Director of the Big Data area for Social Good and Sports Analytics, closed the event by sharing the need for data analysis and metrics in sport, such as cycling or football, through reliable and useful tools to help coaches improve athlete performance.
From hurricanes to mosquitoes
We collaborated with UNICEF Innovation on the Magic Box project in Colombia to develop an easy-to-use interface that connects surveillance data and uses our technically sophisticated modeling machinery to make epidemic forecasts. Pedro Antonio de Alarcon, Director of the Big Data area for Social Good and Sports Analytics of LUCA, underlines that “our objective is to model the spread of the Zika virus with human mobility patterns that can be obtained from anonymized and aggregated mobile data”.
12 great professionals respond
These twelve professionals of the technological sector have made a name as referents in the computing landscape. In this article they shared their trajectory and how they got to where they are. Among them, Richard Benjamins, Ambassador of Big Data and IA of Telefónica, shares his vision on the shortage of technical people with a profile in Artificial Intelligence, and the need to know how to use them in a responsible manner, and the study of various fields of application such as medicine, government or energy, for example.