Big Data news and updates
From Telefónica to Repsol: this is how AI is used in Spain
Big companies from multiple sectors already employ AI in order to accelerate their innovation and improve their compeitiveness. Telefónica, thanks to the data unit LUCA, optimizes the deployment of networks with AI and advanced analytics, thus achieving investment efficiency; as well as efficiency in the prediction of churn or in the adaptation of a commercial offer in order to drive innovation in the corporate clients’ businesses thanks to a better understanding of those clients.
Just like that there will be the office and the shop of the future
In their first time taking part in the Digital Enterprise Show, which will be celebrated in Madrid between he 21st and 23rd of May, Telefónica will present its 360 degree views of the digital transformation and its application in the business world to all the companies who are there. Chema Alonso, Ferran Adrià and José María Cuellar will be the three ambassadors. Big Data will also play a main part in this event. As a matter of fact, Elena Gil, global director of Big Data at Telefónica and CEO of LUCA, will give a presentation, connecting big data and artificial intelligence with business in order to arrive at how these technologies can help to accelerate the transformation process by opening the businesses up.
Movistar follows the runners of the Madrid Half Marathon
The telecommunications company gave in a presentation for the Movistar Half Marathon 2019, the functionalities of its official application for the live monitoring of the trial and of the ProFuturo Solidarity Race which will run in parralel, putting in the hands of the athletes an app to know in real time their performance and to receive encouraging messages from friends and families. Also, once the test has finished, LUCA will process the data of the participants which will allow each runner to see their own personalised performance statistics, so they can compare them with that of those in their category.
Álvarez-Pallete: “The challenge with the tourist sector is understanding and adapting to the client”
The President of Telefónica, José María Álvarez-Pallete, at the XIX World Travel and Tourism Council (WTTC) in Seville, has upheld that technology has a fundamental role in the future of the tourist sector and that the main challenge in an industry that is subject to “constant fragmentation” is to know how to “understand and adapt oneself” to the needs of the client. Highlighting the essential role of Telefónica and its digital services, “the virtual and augmented reality”, Big Dara, AI and IoT will be a fundamental part of the tourist experience”.
Telefónica places creating value at the centre of its strategy
“The challenge now is to understand that Big Dat and AI projects have to be applied in an integrated way within operations”
An interview with Elena Gil, CEO of LUCA, about the confidence of Telefónica on Big Data and the conscienciousness of businesses of the need to make efficient use of the data which they generate. In The case of LUCA, it boasts a unique value within the big business market, thanks to the solid experience of Telefónica having applied itself to a digital transformation project. This permits them to be able to help businesses in an efficient way who want to go down the same path.
“Conectivity is critical to the rural environment, because it opens up so many opportunities”
Currently, 55% of people in the world live in cities, according to data from the UN, which predict that this amount will increase by 13% upon reaching 2050. A phenomenon which poses a great challenge and which also affects Spain. During the forum in Segovia organised by the OMT, the participants highlighted the role of tourism in curbing the depopulation of rural areas. Elena Gil, stated that “Connectivity is critical for the rural environment because it opens up so many possibilities”. With this view, it is the basis for promoting intelligence and data generation to promote sustainable tourism.
Experts from LUCA analyse the state of Machine Learning in U-tad
In order to influence the need to develop responsible Machine Learning, four expert data scientists from LUCA will give this complete Master Class in interpreting the U-tad models. The experts will talk about the transparecncy of the models and how to interpret them, giving examples of models which are simply to interpret as well as models which are more difficult to interpret, and the dichotomy of the balance between performance and interpretability.