Big Data news and updates

The 9 greats of Big Data in Spain

June 4th, 2019|

The “Universo Penteo” on Big Data & Analytics Integrators 2019 shows how Telefónica extends its Big data and analytics services rendered on an internal level, offering clients our know-how and innovative solutions. Also highlighting our positioning, which was reinforced after the inclusion of Synergic Partners and the impulse of LUCA, giving a significant rise in clients in the past year.

Rafa Nadal challenges the new technologies

May 31st, 2019|

The 11-time Roland Garros champion combines his playing ability with advances in Virtual Reality, Big Data, Machine Learning and Artificial Intelligence. The technology is changing the way we relate to different fields, including sport, which is why LUCA has put the most cutting-edge advances to improve competitiveness at the hands of the tennis player. Employing the latest technologies in Big Data, Machine Learning and Artificial Intelligence (AI) the technical body of the academy, through these tools, they analyse in detail the available data in order to improve the sporting performance of the tennis player.

Chema Alonso: “artificial intelligence has started to outperform human beings”

May 7th, 2019|

Chema Alonso gave a lecture during the Pilot Forum, organised by the Institute of Aragonese Development (IAD) titled “Big Data and Artificial Intelligence for bad boys”.
A forum in which he has revealed the advances that are taking place in Artificial Intelligence, reaching to overcome human beings, as well as to address the importance of technology for businesses. Nowadays “it is impossible to think of an industry and to not think of technology”, stated Chema Alonso, “however, in this evolution and implantation of technology in businesses, there are certain barriers like the lack of talent. Technology is demanding that training centres and the way in which the professors are trained change drastically to adapt to new needs, especially of the technological world.

Tourism requires cultural change in order to adapt itself to the digital transformation

May 1st, 2019|

“The tourism sector requires a cultural change and a new way of working to adapt itself to the digital transformation, especially in some specific tasks”, stated Richard Benjamins, Big Data & AI Ambassador at Telefónica, at the latest event of the second edition of the “UNWTO Tourism Tech Adventure: Scaling Up”. “Tourism should be more creative, in the end the tourist is more connected, and therefore has more needs.They are the things which they need. However, the challenge which faces Columbia, as in all other countries, is that these initiatives are large-scale projects”, he concluded.

Telefónica and OMT collaborate in order to encourage the digitalisation of the tourist sector

April 30th, 2019|

Telefónica and the World Tourism Organisation (WTO) announced this Tuesday an alliance to collaborate in the development and implementation of entrepreneurship and training initiatives which allow the tourism sector to become more competitive and reinforce its sustainability in the long-term. The Big Data analysis allows the understanding of behavioural patterns with which you can better face some of the challenges facing tourism in Latin America and Europe, as well as extracting relevant conclusions which influence decision making and the creation of public policies. Telefónica, through LUCA, are already working with national and local tourist organisations in 8 countries in Latin America and Europe on more than 40 projects.

Telefónica and China Unicom incorporate JD Digits on their ‘joint venture’ of ‘Big Data’

April 22nd, 2019|

The chinese technology JD Digits has become a Smart Steps investor, the ‘joint venture’ created in 2015 by Telefónica and China Unicom to offer ‘Big Data’ services to corporate clients in China. “Counting on JD Digits as a business strategy will not only pose a great support from a business point of view, but also acts as a recognition of the potential of our Big Data technologies, which with our experience we offer to corporate clients all around the world through LUCA, our data unit”, stated Jacobo García-Palencia, Director of Strategic Alliances at Telefónica.

“Businesses can find a great ally for digitalisation with Telefónica”

April 15th, 2019|

Interview with Ma Jesús Almazor, Chief Executive of Telefónica Spain, who talks about the big challenge posed by the digital transformation of many companies, as well as those who need to transform themselves to provide these services. Telefónica with the four pillars of the new company programme (relevance, revenues, returns, responsibility and motivation), is committed to offering a unique proposal supported by the best telefcommunications network and five major business areas; Among them, LUCA, the data unit of Telefónica.

Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

April 9th, 2019|

The Valencia Tourism Foundation, in collaboratoin with EDEM Business School, has celebrated this day where top level experts in the tourism sector together with physisists, mathmeticians and analysts, have spoken about the importance of SIT and of its imminent implementation in small businesses and other companies linked to the tourism world. Miguel Nieto, industry head at LUCA, has participated in the round table to demonstrate the usefulness of the application of Big Data in a city like Valencia, based on specific objectives, in order to advance with more efficient and sustainable management.

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