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Sponsored navigation of Movistar Ads increases app traffic by 30%

September 4th, 2018|

According to Movistar Ads (the platform for mobile advertising for Telefonica in Latin America) sponsored navigation increases monthly traffic in applications, on average, by 30% for the companies that have used it. Insider Latam spoke with Camila Dominguez, the Advertising Business Development Manager at Telefonica, about these figures. She insists that it is a high value solution for both brands and consumers.

How should Entreprenuers prepare for the future of retail

August 28th, 2018|

During the Latam Retail Show event of 2018, which was celebrated in the Brazilian city of Sao Paulo, large businesses from the retail sector came together to share the 5 trends most relevant and applicable to them. Amongst the speakers was Elena Gil, CEO of LUCA, who shared her vision of the future of retail stating that “with the entrance of new technologies, retailers are experiencing the greatest transformation in their history”.

The new trends in AI applied to communication

July 25th, 2018|

The Media-Tics portal has identified the main trends in Artificial Intelligence applied to the world of marketing and communication. Among them, the portal mentions Telefónica’s commitment to eSports. An example of this is the collaboration between LUCA and the Movistar Riders team, which focuses on two fundamental aspects: the strengthening of players’ physical and mental preparation as a key to performance and the construction of an analytical tool that provides unique insights on the players, the competitions and the rivals they face.

A data driven shopping mall

July 17th, 2018|

In April 2017, La Vaguada – the most visited shopping center in Spain – started collaborating with LUCA, Telefónica’s data unit. The objective of the project was to define the best way to compete with online retailers based on better knowledge of the customers visiting their shopping center, and how their main competitors behave. In this way, La Vaguada has improved its knowledge not only of the profile and behavior patterns of its current client, but also what type of clients it is interested in, how they are and where they reside.

How should Entreprenuers prepare for the future of retail

August 28th, 2018|

During the Latam Retail Show event of 2018, which was celebrated in the Brazilian city of Sao Paulo, large businesses from the retail sector came together to share the 5 trends most relevant and applicable to them. Amongst the speakers was Elena Gil, CEO of LUCA, who shared her vision of the future of retail stating that “with the entrance of new technologies, retailers are experiencing the greatest transformation in their history”.

Canary Islands is the safest tourist destination thanks to AI

July 12th, 2018|

Synergic Partners, the Big Data consultancy division of LUCA, has developed a Big Data and Artificial Intelligence project for the Emergency and Security Coordinating Center (CECOES) of the Canary Islands Government, through the analysis of activity data between 2005 and 2018 provided by the center. The analysis of this data, in combination with the use of open sources, has made it possible to carry out a study with which predictive models can be obtained in order to anticipate an emergency situation.

Pedro Delgado highlights the importance of Big Data in Cycling

July 12th, 2018|

On the 30th anniversary of Perico Delgado’s yellow jersey, LUCA organized a cycling action created by its Sports Analytics division, simulating the Alpe d’Huez stage of the Tour de France. During the activity, participants were able to learn their metrics with Big Data in real time. Perico Delgado, the Spanish winner of the Tour de France 1988 and the Tour of Spain 1985 and 1989, highlighted the importance of Big Data in cycling, “knowing your evolution, having a history of all your results, comparing them in that moment … All that information helps the runner, the coach, and the doctor to create a career strategy”, said Perico Delgado.

Carme Artigas: “Data will be the new currency”

July 1st, 2018|

Carme Artigas, CEO of Synergic Partners, integrated company in Telefónica and considered one of the largest experts in Europe in data, prevents the use made of our information, our responsibility, and what we must demand in exchange for that use. During the interview, the expert stressed that “companies will start to distinguish themselves by the confidence they are capable of generating if in their hands the data is safe”.

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