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Big Data news and updates

Telefónica presents its “megas in exchange for receiving advertising” plan

November 7th, 2018|

Telefónica presents its Movistar Ads division with which it seeks to be more efficient in advertising stimuli thanks to the potential offered by big data and artificial intelligence, with a worldwide growth of 20% this year. “For the Movistar client to see advertising tailored to their interests, we need their consent, this service allows us to see the good side of advertising, because it gives you something in return,” explains Elena Gil, CEO of LUCA.

What do AI experts reccommend we study to work and live with it

November 7th, 2018|

As a matter of fact, the last two years have doubled the job offers related to AI, and STEM courses are the most suitable to work in this discipline. Richard Benjamins, AI & Data Ambassador at Telefónica, thinks that “having an important mathematical base, we can take advantage of many good courses about data mining or the increasingly number of masters, which allow to easily complement the training for these fields”.

The vaccine for epidemics is called ‘big data’

February 20th, 2018|

LUCA, Telefonica’s data unit, with all the information generated by their mobile phones, contributes to the control and prevention of possible outbreaks of illnesses such as zika, ebola or avarian flu. In this report the experts Pedro A. de Alarcón, Director of LUCA’s Big Data for Social Good area, and Enrique Frías, researcher from Telefonica Research, explain the processes and benefits of the application of Big Data in order to prevent the spread of a possible outbreak.

Mobile World Capital, international hub for digital projects in Barcelona

February 14th, 2018|

Whilst the city of Barcelona is hosting Mobile World Congress, the Mobile World Centre will once again have the presentation space “A window to Mobile World Congress” this year, that will bring together the latest news from Huawei, Samsung and bq. There will also be demos from LUCA, Telefonica’s data unit, with the demonstration of Big Data applications in the sport sector, in collaboration with Movistar Team for cycling, and Movistar Riders for eSports.

Big Data arrives at eSports

February 13th, 2018|

eSports is turning more professional and the arrival of Big Data to electronic sports was only a matter of time, since its own digital nature greatly facilitates an important part of data collection. Furthermore, you can apply the generic part with other sports such as the analysis of vital constants from the players. This double aspect is the starting point of the colaboration between one of the leading eSports teams in Spain, Movistar Riders, and LUCA the unit for Big Data business at Telefonica.

Why data analytics have “filtered” into every corner of your company

February 12th, 2018|

Disruptive technologies such as data analytics and Artificial Intelligence have created a new business paradigm. According to Elena Gil, CEO of LUCA, “thanks to data analytics , Telefonica can transform into a 100% ‘consumer-centric’ company. Now we are able to carry out personalized offers as we know consumers’ consumption habits and needs”.

Could brainwave analysis turn eSport gamers into elite athletes?

February 2nd, 2018|

With backing from large multinationals like Telefonica, eSports has turned gamers into digital athletes. By analyzing brainwaves, player performance can be optimized. Telefonica have presence in the industry through the eSports team Movistar Riders and with the work of LUCA, Telefonica’s data unit, they are bringing Big Data solutions that will optimize the player’s performance and help to find that competitive edge.

We saw a data explosion at the Telefonica ICT Forum 2018

January 30th, 2018|

More than 500 people attended the ICT Forum 2018 in Guatemala, organized by Telefonica, under the slogan of “Big Bang Data: the explosion of data”, with the objective that businesses in the technological world understand the importance of data.

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