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Big Data news and updates

Movistar Team launches 2019 season with highest hopes

December 18th, 2018|

Men’s and women’s squads supported by Movistar announce their plans at Madrid’s Telefónica HQ to start their 40th year of activity. The brand’s Chief Data Officer, Chema Alonso, offered two demonstrations on the importance of Big Data and cognitive research in cycling, for both training planning and racing analysis. As a very illustrative example, data was shown on the intensity and speed figures reached by Alejandro Valverde in his World Championship victory in Austria last September. All information on the initiative is gathered at LUCA’s website.

Telefónica presents its sponsored data solutions in MovistarAds Argentina

December 18th, 2018|

Telefónica Argentina has presented a portfolio around mobile solutions that are commercialised by country by Logan, their strategic partner for mobile marketing topics. Based on sponsored data products, Data Rewards is about a solution that allows brands to assume navigation costs so that the target navigates and interacts more with the brand.

Society has to understanding who they are handing over their data to

April 23rd, 2018|

Interview with Elena Gil, CEo of LUCA, about the handling and privacy of data and its application in various sectors. In her opinion, the recent news of Facebook and Cambridhe Analytics has had the positive effect of making society more aware of the importance of privacy, although she also fears the “infectious” effect and the shadow it may cast over the positive capabilities of Big Data. She shows these positive effects with the help of the LUCA portfolio and over 160 use cases from various sectors.

Students in Murcia learn all about Big Data and careers in Technology

April 20th, 2018|

Xavier Val Canto, QA Lead at LUCA, visited his hometown of Murcia during their culture week, and gave a talk to students of the IES J.Mártinez Ruiz “Azorín” school about why careers in technology are relevant, and all the career posibilities in the big data and technology field, to inspire them and raise their curiosity in the field.

Elena Gil, “we are freely handing over our intimate data”

April 17th, 2018|

An interview with Elena Gil, LUCA’s CEO, during the recent Big Data Innovation Day 2018 held in Chile. Elena talks about her position regarding the protection of personal data and the principle of client transparency regarding which data is being used and why. In this way, control of client data is given back to the clients themselves.

Telefonica establishes itself as a leader in the digital transformation of businesses

April 12th, 2018|

World experts in Cloud technology, Security, the IoT and Big Data shared their vision and experiences with those who attended the first Telefonica ICT Forum celebrated in Colombia. Fabián Hernández Ramírez, CEO of Telefonica Colombia, added that “at Telefonica we promote the modernization of the country through the eyes of a company that accompanies business clients on their digital transformation by offering fundamental tools in Cloud, Security, IoT and Big Data solutions. With these products we expect a growth of over 60% compared to the previous year, which represents 20% of the incomes in the business segment”.

“The maturity is there, and we have the capabilities for Big Data to become a reality in Colombia”

April 11th, 2018|

Elena Gil, CEO of LUCA, showed her gratitude for the good reception of the TIC TIC Forum event in Colombia. Affirming that it is the year in which both LUCA and Big Data will explode in the country, due to the maturity and existing technological capabilities, which will make Big Data a reality.

Mobile Networks: Bridging the Physical/Digital Identity Divide

April 10th, 2018|

Glyn Povah, Head of Global Product Development at LUCA, Telefónica’s Data Unit, discusses how mobile operators are developing new identity products to meet service provider needs, collaborating closely with GSMA and other mobile operators, with a strong customer-centric approach.

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