Big Data news and updates
Using Big Data in transport and tourism services is being studied
Carlos Martínez Miguel, Global Director of Business Development of LUCA, referred to Big Data as the key “that can help transform business”. Data is crucial for decision-making, for example, in the banking and retail sectors. But also in the field of transport administration and tourism.
Telefónica presents the latest innovations in AI and Big Data in Cáceres
The exhibition, called innovaTe2018, allowed visitors to see and interact with some of the technologies presented this year at the Mobile World Congress in Barcelona. LUCA showed several demos like the project “prediction of air quality in cities”, LUCA tourism, which shows the movement of citizens and tourists before an event in a specific area, and Sports Analytics; a demo with one of Movistar Team’s bikes, that showed metrics with Big Data during a simulation of the Lagos de Covadonga stage.
Movistar shows trends in mobile advertising in Peru
The global telecommunications company, Telefonica, through its Movistar brand, announced the launch of its service “Navegación Auspiciada” (Sponsored Data). It is a commercial tool with which companies can sponsor navigation on their apps or websites for their clients in Peru. The first campaign will be with Interbank, one of the main banks of the country.
Big Data tackling social issues, is it the solution or a problem?
The investigation into the potential of using Big Data to fight for basic social rights has started. Through a project they call Big Data for Social Good, Telefonica´s specialist Big Data unit, LUCA, claim that payment data can be used to measure the economic impact of earthquakes; satellite images can be used to spot zones at risk of flooding; search engines can be used to measure the spread of dengue and mobile data can be used to analyze illiteracy rates in hard-to-reach zones. And those are only a few examples of what can be achieved with Big Data.
Big Data analytics enter La Vuelta in 2017
LUCA, the department of big data services and business data analysis for Telefonica, is now an additional member of the Movistar team thanks to the data analysis project that was carried out during the Vuelta Ciclista in Spain with the objective of improving the performance of sportsmen and women.
The Santander National Festival was a huge success due to the council´s collaboration with LUCA Tourism
LUCA Tourism has started to work alongside the Santander City Council to optimise their touristic offering. This partnership has allowed the city council to see their visitor profiles and observe their prefered activities during their trip.
LUCA, Telefónica’s Big Data Unit, is working alongside Aquto to offer sponsored data in Mexico
LUCA from Telefónica has announced it’s latest collaboration with Aquto. They specialise in both sponsored and reward based data, already offering these services globally they will now be working in Mexico.