Big Data news and updates
Clear Channel launches new audience metrics for outdoor advertising
Clear Channel Peru marks a new milestone in the outdoor advertising sector, with the launch of its new digital audience measurement tool called Clear Targets, developed through LUCA Audience solution. Through the fusion of a great variety of Telefonica´s data, LUCA OOH Audience is able to provide a profound view of different positions. On demand, this solution describes the profile of the audience in a determined place at key time periods, to allow OOH Media Owners to monetize the public space, and for agencies/advertisers to effectively target most valuable demographics.
Artificial intelligence that can help you get digital jobs
Fundación Telefónica launches the Conecta Empleo platform to boost employability. It applies Artificial Intelligence solutions capable of tracking the most demanded positions in each province, adapting each profile to a broad catalogue of training in digital skills with more promise. At LUCA, we have collaborated on this initiative through the development of the Virtual Professional Counsellor, a chatbot that offers these personalized recommendations.
Students in Murcia learn all about Big Data and careers in Technology
Xavier Val Canto, QA Lead at LUCA, visited his hometown of Murcia during their culture week, and gave a talk to students of the IES J.Mártinez Ruiz “Azorín” school about why careers in technology are relevant, and all the career posibilities in the big data and technology field, to inspire them and raise their curiosity in the field.
Elena Gil, “we are freely handing over our intimate data”
An interview with Elena Gil, LUCA’s CEO, during the recent Big Data Innovation Day 2018 held in Chile. Elena talks about her position regarding the protection of personal data and the principle of client transparency regarding which data is being used and why. In this way, control of client data is given back to the clients themselves.
Telefonica establishes itself as a leader in the digital transformation of businesses
World experts in Cloud technology, Security, the IoT and Big Data shared their vision and experiences with those who attended the first Telefonica ICT Forum celebrated in Colombia. Fabián Hernández Ramírez, CEO of Telefonica Colombia, added that “at Telefonica we promote the modernization of the country through the eyes of a company that accompanies business clients on their digital transformation by offering fundamental tools in Cloud, Security, IoT and Big Data solutions. With these products we expect a growth of over 60% compared to the previous year, which represents 20% of the incomes in the business segment”.
“The maturity is there, and we have the capabilities for Big Data to become a reality in Colombia”
Elena Gil, CEO of LUCA, showed her gratitude for the good reception of the TIC TIC Forum event in Colombia. Affirming that it is the year in which both LUCA and Big Data will explode in the country, due to the maturity and existing technological capabilities, which will make Big Data a reality.
Mobile Networks: Bridging the Physical/Digital Identity Divide
Glyn Povah, Head of Global Product Development at LUCA, Telefónica’s Data Unit, discusses how mobile operators are developing new identity products to meet service provider needs, collaborating closely with GSMA and other mobile operators, with a strong customer-centric approach.
Telefonica Business Solutions creates the first Big Data business unit in Central America
Telefonica Business Solutions has recently created the first Big Data business unit in Central America, to offer clients of the region all the potential that these new technologies offer and the tools associated to data management. As background, in October 2016, Telefónica created its global unit LUCA, in order to meet the need of companies to make decisions based on data, and accelerate the adoption of Big Data in their business processes.