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25 Big Data terms which you should know

February 15th, 2019|

To understand the art of managing large quantities of data, a good understanding of Big Data, and an understanding of its more technical terms is necessary. In this post the Business School of Innovation and Entrepreneurs shares 25 basic terms relating to Big Data, taken from LUCA’s Dictionary Datapedia.

The Telefónica Foundation celebrates the “Girls and Artificial Intelligence” day

February 10th, 2019|

The Telefónica Foundation put on the event “Girls and Artificial Intelligence” motivated by the International Women’s Day and Girls in Science. The main aim of the day is to increase professional aspirations and work expectations for the girls. Elena Gil, one of the 11 women concerned in the world of TIC, participated in a session of “speed working”, in which she shared her experiences and professional opportunities in the world of robotics, Big Data, Artificial Intelligence and technology in general.

Telefónica presents the latest innovations in AI and Big Data in Cáceres

June 14th, 2018|

The exhibition, called innovaTe2018, allowed visitors to see and interact with some of the technologies presented this year at the Mobile World Congress in Barcelona. LUCA showed several demos like the project “prediction of air quality in cities”, LUCA tourism, which shows the movement of citizens and tourists before an event in a specific area, and Sports Analytics; a demo with one of Movistar Team’s bikes, that showed metrics with Big Data during a simulation of the Lagos de Covadonga stage.

Things Matter Malaga

June 13th, 2018|

The “Things Matter” conference, organized by Telefonica in Malaga, addressed how digital transformations and the introduction of technology to production can help take businesses forward. Real use cases were presented and helped show how one can apply technology to various areas of the business model. When technology is present in production, processing, logistics and point of sale, the entire process can become more efficient, the client can have clearer information, and the business can make better decisions.

Cost savings and improved fleet management thanks to ‘big data’

June 12th, 2018|

Telefónica I + D develops LUCA Fleet in Boecillo, an application to modernize the business of vehicle fleets, and according to those responsible for the product: “make their management more efficient and increase safety”. This solution complements the already existing IoT-based fleet and mobility management products, “offering a superior layer of analytics and visualization of data that directly impacts decision-making and the setting of new objectives”.

The combination of success: Internet of Things (IoT) and Big Data

June 12th, 2018|

Successful companies recognize that today, success and victories come hand in hand with the appropriate use of technology. In a survey, 81% of those responsible for marketing acknowledged that in two years, their company will compete for experiences that can be offered to the client. The combination of IoT and Big Data are the best combination to achieve that success.

“Companies that are not using Data are dead and they don’t know it”

June 7th, 2018|

Chema Alonso, CDO of Telefónica, offered in CEIN a seminar on Cybersecurity, Big Data and Artificial Intelligence, during the fourth session on Digital Transformation, in this case focused on making decisions based on data. Chema Alonso stressed the importance of companies knowing what data they can use, safeguarding the privacy of people “Customer data is sacred”. Chema Alonso explained that the data generated can be personal and / or anonymous or generic. These are extrapolated to the total population and insights are developed from which statistics can be obtained. Always keeping in mind that it is essential to establish security systems to protect them.

Telefónica, alonside experts, analyzes the role of “Big Data” in the fight against climate change

May 25th, 2018|

Under the slogan ‘Are you ready for a wild world?’, LUCA organized in Madrid the second edition of Big Data for Social Good, an event that brought together representatives from several international organizations like Unicef, FAO, GSMA and many others. During this edition of BD4SG the focus was on the potential that data analysis has, to promote positive social changes in general, and specifically the importance of big data to combat climate change and help in planning to give an effective response to natural disasters.

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