Big Data news and updates
Movistar Ads launches Sponsored Data and Data Rewards in Argentina
Owing to two of the main concerns of mobile phone users, battery life and connectivity, Telefónica will launch in Argentina two commercial strategies that will get involved both brands and advertisers: Sponsored Data solutions, which Movistar is already using, and Data Rewards, which is still in development but it is expected to be launched for the second half of the year.
Telefónica chosen to undertake the digital transformation of Avianca
The meeting with analysts and corporate clients organized by Telefónica in Madrid, was the meeting point for hundreds of consultants from companies such as Gartner, Ovum and Forrester. In addition to partners and corporate clients such as BBVA, Dufry, PepsiCo or El Corte Inglés. President José María Álvarez-Pallete spoke of the company’s objective of making it known to the attendees, the keys to the process of digital transformation that the company has experienced and how it is collaborating with other companies in this field. Among them, it was announced that Telefonica has been selected by the Colombian airline Avianca to boost its digital transformation with the deployment of global communications services in 27 countries, and a collaboration agreement with the robotics company ASTI Mobile Robotics to boost digitalization of processes in industrial environments through the IoT.
Telefonica and Pineda de Mar (Barcelona) emphasize the virtual contribution of the first digital tourism office
During the ‘The tourist is digital’ conference, the local council and the company analyzed the impact made on the tourist life of the area by the new office. Also the conference welcomed the proposal of LUCA ‘LUCA Tourism’, a tool with which local councils will be able to obtain real tourism data after extracting aggregated data from the Movistar mobile network.
Experts from the US and Europe discuss sustainable tourism in Lanzarote
Professional experts from notable corporations such as Mario Romero, Head of Business Development at LUCA, Telefónica’s data unit, took part in the “Innovation and Technology for Sustainability” conference which showed the importance of data in the tourism sector.
Big Data crowns Segovia as as the cyclist capital of Spain
The movement of telephones and the details of television audiences allow Telefonica to understand the social impact of La Vuelta. So, here at LUCA, a millimetric map of the movements of thousands of people during the stages of La Vuelta has been drawn. A forward step in the analysis is achieved by crossing Telefonica’s data with other public databases, such as a census or different staistical or economic studies like income per capita or GDP of cities and regions.
New tendencies in brand communication are analyzed at the Alfredo Kraus Auditorium
The Alfredo Kraus Auditorium in Las Palmas, Gran Canaria, welcomed OVB Gran Canarias’s 3rd Touristic Communication Forum, a professional conference with the title Communicating the brand in an omnichannel environment. It brought together 20 speakers, with stand-out professional experience. Among them was the head of Big Data at LUCA, Mario Romero Junquera, who addressed the optimization of the touristic offer by using Big Data with a presentation of LUCA Tourism.
“The obstacle for the growth of Big Data is the people, not the technology”
Interview with Elena Gil, CEO of LUCA, after her talk at the LiDES conference about Leadership and STEM Challenges, organized by the University of Malaga. Elena Gil shares in the interview about the challenge for LUCA: to make companies Data-Driven and ask the public to not act blindly as when they download something for free, they are giving their data in exchange and data traffic is “the new fuel”.
Telefonica Brazil shows in the United Nations how big data can reduce contamination
In the 72nd General Assembly of the United Nations in New York, Eduardo Navarro, President and CEO of Telefonica Brazil (Vivo), had the opportunity to explain how the company decided to tackle two of the worst problems in the metropolitan region of Sao Paulo with big data: transport and contamination.