Big Data news and updates
Telefónica presents the third edition of its Data Science Awards
The 3rd edition of the Data Science Awards organized by Telefónica through LUCA and sponsored by Google Cloud was held. Among the more than 360 projects presented, Pablo López Álvarez has been awarded, as a prize for the best Data Scientist, Repsol with the best business initiative Big Data and Civio Foundation with award for the best journalistic data work, in addition to the honorable mentions in each of the categories.
Honda announces SMS campaigns with Movistar ads
The automotive company Honda has recently launched a series of campaigns to promote motorcycles with Movistar Ads, in which SMS is key. According to Natalia Perrone, from the Corporate Relations & Marketing area of Honda “we had several options, but the SMS results obtained a CTR that was much higher than the rest, thanks to Movistar Ads”.
“The maturity is there, and we have the capabilities for Big Data to become a reality in Colombia”
Elena Gil, CEO of LUCA, showed her gratitude for the good reception of the TIC TIC Forum event in Colombia. Affirming that it is the year in which both LUCA and Big Data will explode in the country, due to the maturity and existing technological capabilities, which will make Big Data a reality.
Mobile Networks: Bridging the Physical/Digital Identity Divide
Glyn Povah, Head of Global Product Development at LUCA, Telefónica’s Data Unit, discusses how mobile operators are developing new identity products to meet service provider needs, collaborating closely with GSMA and other mobile operators, with a strong customer-centric approach.
Telefonica Business Solutions creates the first Big Data business unit in Central America
Telefonica Business Solutions has recently created the first Big Data business unit in Central America, to offer clients of the region all the potential that these new technologies offer and the tools associated to data management. As background, in October 2016, Telefónica created its global unit LUCA, in order to meet the need of companies to make decisions based on data, and accelerate the adoption of Big Data in their business processes.
First results of the Mapa OOH project in Brazil
On March 26, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaign in Rio de Janeiro and Sao Paulo with LUCA, Telefónica’s data unit. The initiative was implemented in April 2017 with the aim of verifying the effectiveness of outdoor advertising with solutions such as LUCA OOH Audience, through the fusion of a great variety of data from Telefónica, capable of providing a more in-depth view of different locations.
LUCA Telefonica: The Big Data unit for businesses arrives in Chile
During the “Big Data Innovation Day 2018 Chile”, Chema Alonso, Telefonica’s CDO, and Elena Gil, CEO at LUCA, Telefonica’s data unit, showed the benefits surrounding data and the benefits of incorporating it in businesses. The key speakers presented the advances that have taken place recently and accounced the launch of LUCA in Chile, alongside Muvio and Geo, developed by Telefonica’s R+D center in the country.
Telefonica and Huawei launch a packet of big data products for businesses
Telefonica and Huawei have launched a packet of Big Data As-A-Service products under its LUCA brand. They are designed to help businesses accelerate their digital transformation and be more competitive. The agreement offers clients four main services: the Hortonworks data platform for storing, processing and analyzing data; Big Data Integration to migrate data to the cloud; Data Governance to control the quality and security of data and Data Miner to help extract information from data using analytical algorithms with integrations for structured and unstructured data.