Big Data news and updates
Telefónica presents its sponsored data solutions in MovistarAds Argentina
Telefónica Argentina has presented a portfolio around mobile solutions that are commercialised by country by Logan, their strategic partner for mobile marketing topics. Based on sponsored data products, Data Rewards is about a solution that allows brands to assume navigation costs so that the target navigates and interacts more with the brand.
Wanted girl hackers
Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.
AskTheExperts: The Benefits of GDPR
With Europe’s General Data Protection Regulation coming into effect this month, Richard Benjamins (Telefonica’s Data and Artificial Intelligence Ambassador) and Richard Merrygold (Director of Group Data Protection for HomeServe) discuss the benefits of GDPR in this podcast.
Richard Benjamins: The challenges of working with data
In this podcast, Richard Benjamins (Telefonica’s Data and Artificial Intelligence Ambassador) goes into depth on the ongoing challenges in the data sector. As a data expert and one of the 100 most influential people (DataI1 100), he explains the evolution of data, the future of the Chief Data Officer position and many more things.
Madrid is set to be the capital of Big Data for Social Good in 2018
Big Data for Social Good 2018 is an event launched by LUCA, Telefonica’s Data Unit. The aim is to design a space to debate and discuss new ways to prepare for natural disasters and fight climate change. The core idea is to create and analyze data-driven decisions that cam help to improve the response mechanisms for future catastrophes. The event brings together an exceptional list of speakers from organizations such as FAO, GSMA, Data-Pop Alliance, DigitalGlobe and Unicef. Chema Alonso, CDO of Telefonica, and Elena Gil, LUCA’s CEO, will also form part of the event’s schedule.
ProFuturo, UPSA y Telefonica join together to look for the “algorithm of quality education”
ProFuturo, Telefonica’s Chairs Network and the Pontificial University of Salamanca have signed an agreement to launch a pioneering Chair to apply analytics, carry out research and develop technologies in order to make the most of the data created by ProFuturo’s educational projects in Latin America, Africa and ASia. As such, the aim of this collaborative project is to find the “algortihm of quality education”.
Smart wheels that accelerate business
Engineers from Telefonica’s R+D center in Boecilo have designed LUCA Fleet, an application for the management and security of vehicle fleets. The new tool from LUCA’s portfolio uses a cloud-based platform to aggregate and analyze data about the fleet, including the most common routes, consumption, driving behavior, popular points of interest or maintenance. This allows for a complete, simple and intuitive analysis which includes a system of alerts, predictions, trends and recommendations. This gives autonomy to the client for its use, consultation and interpretation. It is a Big Data solution that offers an analytics and visualization layer that can directly impact decision-making and setting new objectives.
Movistar Riders and Telefonica launch the Movistar Riders Academy, a school for eSports gamers
The Movistar Riders eSports team and Telefonica present the Movistar Riders Academy, an academy that will train eSports players and help promising young talent who are starting out in League of Legends and Clash Royale. The aim is to contribute to the growth of eSports and improve the performance of the players with the help of LUCA, Telefonica’s data unit, and the application of Big Data.