Big Data news and updates
Personalised advertising for TV, Movistar’s new bet
Natalia Barrera, Digital Consultant at LUCA Advertsing, told us that LUCA has already starting offering, in Spain, a concept known as Addressable TV, a method that is starting to be implemented in Latin America this year. “In a time where consumption through traditional means is changing, and is fragmenting more and more, the use of Big Data and technologies like this opens the door to the possibility of getting relevant information in an effective way”, she said.
Six visuals to understand how data transform sports
Technology, Big Data and analytics and their impact on the transformation of sport were the main focuses of the 8th edition of the Master’s Day in Sports Management and Management at the university. Pedro A. de Alarcón, Director of the Big Data area for Social Good and Sports Analytics, closed the event by sharing the need for data analysis and metrics in sport, such as cycling or football, through reliable and useful tools to help coaches improve athlete performance.
Pedro Delgado highlights the importance of Big Data in Cycling
On the 30th anniversary of Perico Delgado’s yellow jersey, LUCA organized a cycling action created by its Sports Analytics division, simulating the Alpe d’Huez stage of the Tour de France. During the activity, participants were able to learn their metrics with Big Data in real time. Perico Delgado, the Spanish winner of the Tour de France 1988 and the Tour of Spain 1985 and 1989, highlighted the importance of Big Data in cycling, “knowing your evolution, having a history of all your results, comparing them in that moment … All that information helps the runner, the coach, and the doctor to create a career strategy”, said Perico Delgado.
Carme Artigas: “Data will be the new currency”
Carme Artigas, CEO of Synergic Partners, integrated company in Telefónica and considered one of the largest experts in Europe in data, prevents the use made of our information, our responsibility, and what we must demand in exchange for that use. During the interview, the expert stressed that “companies will start to distinguish themselves by the confidence they are capable of generating if in their hands the data is safe”.
Telefónica’s president proposes the approval of a ‘Digital Constitution’
José María Álvarez-Pallete has advocated a great national agreement between public and private institutions for the promotion of a “Digital Rights Charter that guarantees our values and fundamental rights in a digital future.” With the aim of ensuring that the benefits of the new digital world reach everyone. Thus, he suggests promoting fiscal and social policies that promote innovation in education, employment and taxation, and that connectivity is fostered so that no one is left behind. The statement emphasizes the need for users to know their data and have absolute control over them so that it is the user who decides how and when they should be used.
Movistar Ads launches Sponsored Data and Data Rewards in Argentina
Owing to two of the main concerns of mobile phone users, battery life and connectivity, Telefónica will launch in Argentina two commercial strategies that will get involved both brands and advertisers: Sponsored Data solutions, which Movistar is already using, and Data Rewards, which is still in development but it is expected to be launched for the second half of the year.
Telefónica chosen to undertake the digital transformation of Avianca
The meeting with analysts and corporate clients organized by Telefónica in Madrid, was the meeting point for hundreds of consultants from companies such as Gartner, Ovum and Forrester. In addition to partners and corporate clients such as BBVA, Dufry, PepsiCo or El Corte Inglés. President José María Álvarez-Pallete spoke of the company’s objective of making it known to the attendees, the keys to the process of digital transformation that the company has experienced and how it is collaborating with other companies in this field. Among them, it was announced that Telefonica has been selected by the Colombian airline Avianca to boost its digital transformation with the deployment of global communications services in 27 countries, and a collaboration agreement with the robotics company ASTI Mobile Robotics to boost digitalization of processes in industrial environments through the IoT.
Using Big Data in transport and tourism services is being studied
Carlos Martínez Miguel, Global Director of Business Development of LUCA, referred to Big Data as the key “that can help transform business”. Data is crucial for decision-making, for example, in the banking and retail sectors. But also in the field of transport administration and tourism.