Big Data news and updates
Sponsored navigation of Movistar Ads increases app traffic by 30%
According to Movistar Ads (the platform for mobile advertising for Telefonica in Latin America) sponsored navigation increases monthly traffic in applications, on average, by 30% for the companies that have used it. Insider Latam spoke with Camila Dominguez, the Advertising Business Development Manager at Telefonica, about these figures. She insists that it is a high value solution for both brands and consumers.
How should Entreprenuers prepare for the future of retail
During the Latam Retail Show event of 2018, which was celebrated in the Brazilian city of Sao Paulo, large businesses from the retail sector came together to share the 5 trends most relevant and applicable to them. Amongst the speakers was Elena Gil, CEO of LUCA, who shared her vision of the future of retail stating that “with the entrance of new technologies, retailers are experiencing the greatest transformation in their history”.
Big data, reality and need to be more competitive
Telefonica Peru organized the Big Data Innovation Day 2018, a conference with business owners and executives from the public and private sectors with the aim of showing the main advances and projects implemented with Big Data in order to make better decisions based on data. They shared the latest products and solutions from the the portfolio of LUCA, Telefonica’s data unit. The unit’s commitment to supporting the technological revolution that is transforming Peru’s society and economy was clear to see.
Movistar Half Marathon of Madrid, the most connected race in history thanks to IoT
On April 8th the Movistar Half Marathon of Madrid will take place. The IoT area of Telefónica has developed Tracker Watch, the main novelty of the Half Marathon. It is a device that will accompany runners during the entire tour offering real-time location, alerts configuration in case of movement, falls, safe zone departures … In addition to a free App created by Movistar for the Half Marathon that will allow tracking the race in real time. LUCA, the data unit of Telefónica, will also analyze all the information of the runners and carry out further studies of rhythms according to the race section, refreshment stations, optimal routes etc. as an example of the benefits of using Big Data in sports.
AATE and Telefonica are carrying out a study on urban mobility using Big Data technology
The Autonomous Authority of Electric Trains (AATE) and the B2B section of Telefonica Peru have signed a contract to carry out a study on urban mobility. The study will use LUCA Transit, a digital solution developed by LUCA, in order to estimate the number of journeys in the whole of Lima and Callao. This will offer an understanding of peoples’ start and end points, as well as their demographic segmentation (age and gender) and the purpose of their travel, inferred from the frequency of traveling.
The 6th edition of “HackForGood” by Telefónica kicks off, revolving around the Internet of Things
On March 8th, the 6th edition of the hackathon “HackForGood” will kick off, during which more than 1.500 young people will participate. During two days they will take on a series of social challenges with technological solutions, revolving around the “Internet of Things” (IoT), with the help of 20 spanish universities and organizers from Hazloposible and Mashme. LUCA will present two of the challenges: “How to improve the air quality in our cities” and “Climate change in Latin America”.
Telefónica launches digital advertising platform that rewards its users
Telefónica Peru and LUCA, Telefónica´s Data unit, have launched “Data Rewards” with the objective of offering greater benefits through innovative iniciatives. A solution that allows clients to be rewarded with mobile data in exchange for interaction with content from sponsored brands.
GSMA expands Big Data for Social Good initiative
The GSMA´s Big Data for Social Good initiative, which launched in February 2017 has now been backed by 20 mobile operators and counts with a presence in 124 markets worldwide. This first trials realized by different operators, one of them being Telefónica, have demonstrated how mobile data can be used to monitor air pollution in São Paulo, and help improve the city´s traffic and environmental planning. It has been possible for pollution problems, a risk for public health, to be predicted up to two days before they occur and for the city to take precautions.