Big Data news and updates
Wanted girl hackers
Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.
Movistar continues its firm commitment to eSports
Telefónica is seeking to take a step forward by promoting the development of eSports among fans. With the best tool, connectivity, which forms the basis of the Digital Revolution, Las Palmas de Gran Canaria are the first cities to implement the ultra-fast broadband. In addition, LUCA has the Sports Analytics area collaborating with the Movistar Riders eSports team to provide new information for the club’s technical staff to make sports decisions based on data to improve athletes’ performance.
Movistar Ads launches Sponsored Data and Data Rewards in Argentina
Owing to two of the main concerns of mobile phone users, battery life and connectivity, Telefónica will launch in Argentina two commercial strategies that will get involved both brands and advertisers: Sponsored Data solutions, which Movistar is already using, and Data Rewards, which is still in development but it is expected to be launched for the second half of the year.
Telefónica chosen to undertake the digital transformation of Avianca
The meeting with analysts and corporate clients organized by Telefónica in Madrid, was the meeting point for hundreds of consultants from companies such as Gartner, Ovum and Forrester. In addition to partners and corporate clients such as BBVA, Dufry, PepsiCo or El Corte Inglés. President José María Álvarez-Pallete spoke of the company’s objective of making it known to the attendees, the keys to the process of digital transformation that the company has experienced and how it is collaborating with other companies in this field. Among them, it was announced that Telefonica has been selected by the Colombian airline Avianca to boost its digital transformation with the deployment of global communications services in 27 countries, and a collaboration agreement with the robotics company ASTI Mobile Robotics to boost digitalization of processes in industrial environments through the IoT.
Using Big Data in transport and tourism services is being studied
Carlos Martínez Miguel, Global Director of Business Development of LUCA, referred to Big Data as the key “that can help transform business”. Data is crucial for decision-making, for example, in the banking and retail sectors. But also in the field of transport administration and tourism.
Telefónica presents the latest innovations in AI and Big Data in Cáceres
The exhibition, called innovaTe2018, allowed visitors to see and interact with some of the technologies presented this year at the Mobile World Congress in Barcelona. LUCA showed several demos like the project “prediction of air quality in cities”, LUCA tourism, which shows the movement of citizens and tourists before an event in a specific area, and Sports Analytics; a demo with one of Movistar Team’s bikes, that showed metrics with Big Data during a simulation of the Lagos de Covadonga stage.
Things Matter Malaga
The “Things Matter” conference, organized by Telefonica in Malaga, addressed how digital transformations and the introduction of technology to production can help take businesses forward. Real use cases were presented and helped show how one can apply technology to various areas of the business model. When technology is present in production, processing, logistics and point of sale, the entire process can become more efficient, the client can have clearer information, and the business can make better decisions.
Cost savings and improved fleet management thanks to ‘big data’
Telefónica I + D develops LUCA Fleet in Boecillo, an application to modernize the business of vehicle fleets, and according to those responsible for the product: “make their management more efficient and increase safety”. This solution complements the already existing IoT-based fleet and mobility management products, “offering a superior layer of analytics and visualization of data that directly impacts decision-making and the setting of new objectives”.