Big Data news and updates
Movistar Telefónica participated in the MMA Forum, Mexico 2018
María Ángeles Callejo Rodríguez, Deputy Director of Digital Services and Commercial Analytics at Telefónica Movistar, shared with the attendees of the MMA Leadership Forum Mexico 2018, the new company offers that work to generate high visibility and interactivity to brands. The operator already has formats such as SMS (text messages) or MMS (multimedia messages) and reward programs that seek the optimal context to generate greater engagement between both parties.
AD TECH- What is Smart insights, the new geospatial tool of Telefonica?
Telefonica launches Smart Insights into the market, an ambitious and tactical marketing proposal of geospatial proximity with services in Big Data and Advertising, that offers brands effective and efficient advertising messages. This service comes with an affordable monthly price. The objective of this tool is to make marketing campaigns even more efficient.
“The maturity is there, and we have the capabilities for Big Data to become a reality in Colombia”
Elena Gil, CEO of LUCA, showed her gratitude for the good reception of the TIC TIC Forum event in Colombia. Affirming that it is the year in which both LUCA and Big Data will explode in the country, due to the maturity and existing technological capabilities, which will make Big Data a reality.
Mobile Networks: Bridging the Physical/Digital Identity Divide
Glyn Povah, Head of Global Product Development at LUCA, Telefónica’s Data Unit, discusses how mobile operators are developing new identity products to meet service provider needs, collaborating closely with GSMA and other mobile operators, with a strong customer-centric approach.
Telefonica Business Solutions creates the first Big Data business unit in Central America
Telefonica Business Solutions has recently created the first Big Data business unit in Central America, to offer clients of the region all the potential that these new technologies offer and the tools associated to data management. As background, in October 2016, Telefónica created its global unit LUCA, in order to meet the need of companies to make decisions based on data, and accelerate the adoption of Big Data in their business processes.
First results of the Mapa OOH project in Brazil
On March 26, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaign in Rio de Janeiro and Sao Paulo with LUCA, Telefónica’s data unit. The initiative was implemented in April 2017 with the aim of verifying the effectiveness of outdoor advertising with solutions such as LUCA OOH Audience, through the fusion of a great variety of data from Telefónica, capable of providing a more in-depth view of different locations.
LUCA Telefonica: The Big Data unit for businesses arrives in Chile
During the “Big Data Innovation Day 2018 Chile”, Chema Alonso, Telefonica’s CDO, and Elena Gil, CEO at LUCA, Telefonica’s data unit, showed the benefits surrounding data and the benefits of incorporating it in businesses. The key speakers presented the advances that have taken place recently and accounced the launch of LUCA in Chile, alongside Muvio and Geo, developed by Telefonica’s R+D center in the country.
Telefonica and Huawei launch a packet of big data products for businesses
Telefonica and Huawei have launched a packet of Big Data As-A-Service products under its LUCA brand. They are designed to help businesses accelerate their digital transformation and be more competitive. The agreement offers clients four main services: the Hortonworks data platform for storing, processing and analyzing data; Big Data Integration to migrate data to the cloud; Data Governance to control the quality and security of data and Data Miner to help extract information from data using analytical algorithms with integrations for structured and unstructured data.