Big Data news and updates
Alzheimer prevention project wins the DSA 2018
Pablo López has won the prize for the best Data Scientist at the 2018 Data Science Awards for his project that predicts Alzheimer’s at an early stage. The objective now is for the project to move into a second phase and become a reality in the medical environment. “The key is to confirm the differential characteristics that have been observed and thus leave an algorithmic basis to build on as more data is collected,” says López.
Big Data improves sports performance and expands horizons for new businesses
The UPF Barcelona School of Management organizes a conference on technology in sports. Pedro A. de Alarcón, Director of the BD4SG area and LUCA Sports Analytics will attend, and he indicates that “the performance of the athlete has been enriched with this method of analysing large databases. There are new opportunities for new business formulas, such as events where organizers receive more information from the viewer and can offer richer and more experiential experiences”.
“As people, we have almost become data generating machines”
Elena Gil, CEO of LUCA, invited by the Spanish Association of Managers, gave an interview during the event #Desarrollo DirectivoBigData held in Santiago de Compostela, where she highlighted that “Big Data, well-used, will modify the way in which Companies make decisions”. In addition to emphasizing the importance of data and its protection she spoke about the lack of adequate talent in this field, the main obstacle for companies.
Telefónica presents the latest innovations in Burgos in cutting edge digital solutions
For three days, the exhibition InnovaTe2018 in Burgos displayed the most innovative technologies in the field of Artificial Intelligence, Big Data, Virtual Reality and Accessible Television. A technological showcase in which LUCA, Telefónica’s data unit, showed the advantages offered by Big Data for everyday life, including how it can be used to improve performance of athletes and cyclists, thanks to a bicycle from the Team Movistar Team.
Companies promote sustainable transport initiatives during the European week of mobility
On the occasion of the European week of mobility, Telefónica has announced a plan to promote sustainable mobility in its 11,000 employees of the Telefónica District in Madrid. The initiatives have been designed through LUCA, and study the movements of employees, who can now learn all the details of transport use, multimodality: the bicycle, the car and the shared car.
Movistar Telefónica participated in the MMA Forum, Mexico 2018
María Ángeles Callejo Rodríguez, Deputy Director of Digital Services and Commercial Analytics at Telefónica Movistar, shared with the attendees of the MMA Leadership Forum Mexico 2018, the new company offers that work to generate high visibility and interactivity to brands. The operator already has formats such as SMS (text messages) or MMS (multimedia messages) and reward programs that seek the optimal context to generate greater engagement between both parties.
AD TECH- What is Smart insights, the new geospatial tool of Telefonica?
Telefonica launches Smart Insights into the market, an ambitious and tactical marketing proposal of geospatial proximity with services in Big Data and Advertising, that offers brands effective and efficient advertising messages. This service comes with an affordable monthly price. The objective of this tool is to make marketing campaigns even more efficient.
Sponsored navigation of Movistar Ads increases app traffic by 30%
According to Movistar Ads (the platform for mobile advertising for Telefonica in Latin America) sponsored navigation increases monthly traffic in applications, on average, by 30% for the companies that have used it. Insider Latam spoke with Camila Dominguez, the Advertising Business Development Manager at Telefonica, about these figures. She insists that it is a high value solution for both brands and consumers.