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Big Data news and updates

“Businesses can find a great ally for digitalisation with Telefónica”

April 15th, 2019|

Interview with Ma Jesús Almazor, Chief Executive of Telefónica Spain, who talks about the big challenge posed by the digital transformation of many companies, as well as those who need to transform themselves to provide these services. Telefónica with the four pillars of the new company programme (relevance, revenues, returns, responsibility and motivation), is committed to offering a unique proposal supported by the best telefcommunications network and five major business areas; Among them, LUCA, the data unit of Telefónica.

Valencia Tourism organisesthe 7th edition of Urban Tourism Trends

April 9th, 2019|

The Valencia Tourism Foundation, in collaboratoin with EDEM Business School, has celebrated this day where top level experts in the tourism sector together with physisists, mathmeticians and analysts, have spoken about the importance of SIT and of its imminent implementation in small businesses and other companies linked to the tourism world. Miguel Nieto, industry head at LUCA, has participated in the round table to demonstrate the usefulness of the application of Big Data in a city like Valencia, based on specific objectives, in order to advance with more efficient and sustainable management.

Big Data is already a proveable reality

November 24th, 2018|

Luis Fernando Almansa, responsible for infrastructure and tools of LUCA, participated in the VII Night of Telecommunications of Castilla-La Mancha, where he shared the great possibilities Big Data offers to many companies. Now we have much more powerful tools to develop solutions that meet the needs of these companies and solve problems, turning them into data-driven companies.

The dangers of letting algorithms make decisions for you

November 23rd, 2018|

Decisions previously taken by humans are today taken by artificial intelligence systems. The use of these systems can also lead to risks, as indicated by Richard Benjamins, AI & Data Ambassador at Telefónica, “data is a reflection of reality, if reality is prejudiced, the data is too”. Therefore, experts like R. Benjamins claim transparency and explanation of the training model and principles are responsible for the use of AI.

“Big data is necessary to be more efficient and improve productivity”

November 22nd, 2018|

Richard Benjamins, AI & Data Ambassador at Telefónica, participated in the Big Data Valencia Congress, where,in this interview, he stressed the value of Big Data for society, in our mission to be more efficient and improve the productivity within a country; without forgetting its value to promote projects such as the Big Data for Social Good area of LUCA, digital education, the control of epidemics, responses to natural disasters and even to measure the air quality before emergency protocols due to contamination. This is the mission of the Big Data for Social Good area of LUCA.

Telefónica presents the third edition of its Data Science Awards

November 22nd, 2018|

The 3rd edition of the Data Science Awards organized by Telefónica through LUCA and sponsored by Google Cloud was held. Among the more than 360 projects presented, Pablo López Álvarez has been awarded, as a prize for the best Data Scientist, Repsol with the best business initiative Big Data and Civio Foundation with award for the best journalistic data work, in addition to the honorable mentions in each of the categories.

Honda announces SMS campaigns with Movistar ads

November 21st, 2018|

The automotive company Honda has recently launched a series of campaigns to promote motorcycles with Movistar Ads, in which SMS is key. According to Natalia Perrone, from the Corporate Relations & Marketing area of Honda “we had several options, but the SMS results obtained a CTR that was much higher than the rest, thanks to Movistar Ads”.

Telefónica and Stratio will offer a Big Data platform for corporate clients

November 15th, 2018|

LUCA and Stratio, a leading company in Big Data and AI software, have announced an agreement to integrate the Stratio Data Centric platform with the capabilities of Big Data Telefónica. The platform-as-a-service (PaaS) solution is aimed at corporate clients who need a customised solution to accelerate their digital transformation.

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