Big Data news and updates
Telefónica presents its “megas in exchange for receiving advertising” plan
Telefónica presents its Movistar Ads division with which it seeks to be more efficient in advertising stimuli thanks to the potential offered by big data and artificial intelligence, with a worldwide growth of 20% this year. “For the Movistar client to see advertising tailored to their interests, we need their consent, this service allows us to see the good side of advertising, because it gives you something in return,” explains Elena Gil, CEO of LUCA.
What do AI experts reccommend we study to work and live with it
As a matter of fact, the last two years have doubled the job offers related to AI, and STEM courses are the most suitable to work in this discipline. Richard Benjamins, AI & Data Ambassador at Telefónica, thinks that “having an important mathematical base, we can take advantage of many good courses about data mining or the increasingly number of masters, which allow to easily complement the training for these fields”.
The combination of success: Internet of Things (IoT) and Big Data
Successful companies recognize that today, success and victories come hand in hand with the appropriate use of technology. In a survey, 81% of those responsible for marketing acknowledged that in two years, their company will compete for experiences that can be offered to the client. The combination of IoT and Big Data are the best combination to achieve that success.
“Companies that are not using Data are dead and they don’t know it”
Chema Alonso, CDO of Telefónica, offered in CEIN a seminar on Cybersecurity, Big Data and Artificial Intelligence, during the fourth session on Digital Transformation, in this case focused on making decisions based on data. Chema Alonso stressed the importance of companies knowing what data they can use, safeguarding the privacy of people “Customer data is sacred”. Chema Alonso explained that the data generated can be personal and / or anonymous or generic. These are extrapolated to the total population and insights are developed from which statistics can be obtained. Always keeping in mind that it is essential to establish security systems to protect them.
Telefónica, alonside experts, analyzes the role of “Big Data” in the fight against climate change
Under the slogan ‘Are you ready for a wild world?’, LUCA organized in Madrid the second edition of Big Data for Social Good, an event that brought together representatives from several international organizations like Unicef, FAO, GSMA and many others. During this edition of BD4SG the focus was on the potential that data analysis has, to promote positive social changes in general, and specifically the importance of big data to combat climate change and help in planning to give an effective response to natural disasters.
Agenda Digital organizes the first Conservatory on Artificial Intelligence
A meeting in which the social, legal and ethical implications of the use of Artificial Intelligence in the private sector, public administration and society in general were addressed. Elena Gil, CEO of LUCA, spoke on the panel: “the responsibility of companies in the hyperconnected society”. The reflections of the day will be added to the conclusions of the experts who elaborate the “White Paper on Artificial Intelligence”. A group of experts called “Grupo de Sabios” will include a diagnosis on the increasing use of data in institutions and companies, and of which Elena Gil is also a part of.
Techpreneurs. The event for technology entrepreneurs
‘Techpreneurs’, an event organized by EL PAÍS RETINA in Campus Madrid, has been the meeting point of entrepreneurs and representatives from companies who are going through a digital transformation. Elena Gil, CEO of LUCA, spoke about how companies need to collaborate with one another: “It is impossible to capture everything that innovation brings if we work alone” and concluded by saying “Innovation has to be present in all aspects of a company, it’s not something that only belongs to one department”.
Companies expect to triple their big data staff in the next three years
This was one of the main conclusions of the recent “Adoption and Impact of Big Data and Advanced Analytics in Spain” study. Researchers interviewed individuals from 106 Spanish companies to develop the report, which was presented at the 2018 Data + Decisions conference at ESADE. The conference featured speakers from leading businesses in the Big Data sector, including Richard Benjamins, Data and AI Ambassador at Telefonica.