LUCA, Telefónica's Big Data Unit, is working alongside Aquto to offer sponsored data in Mexico
LUCA from Telefónica has announced it's latest collaboration with Aquto. They specialise in both sponsored and reward based data, already offering these services globally they will now be working in Mexico.
Chema Alonso presents the Big Data Talent Generation Spain report from COTEC
The Big Data Talent Generation Spain report was elaborated by a group of Big Data workers driven and coordinated by Telefónica. This project consisted of team work through out the past year including collaborations from over 20 companies from COTEC.
José Luis Casas has become the new head of LUCA global advertising
José Luis Casas, new head of LUCA global advertising ,discusses sponsored data, Axonix and A2P messaging in the upcoming interview with the "European Communications" digital platform.
Quito has become the first latin american Smart City
With the help of SmartSteps technology, the Quito City Council can observe the behaviour of the Metro users in real time.
LUCA, Profuturo and UPSA unite to provide digital education for underpriveliged areas
The Pontificia University of Salamanca, LUCA and the Profuturo Foundation have teamed up to give digital education to young children from an underpriveliged background. They have created a long term collaboration which will allow the students to have close contact with case studies and real data.
LUCA uses Big Data to improve the skiing experience at Sierra Nevada
Synergic Partners, who form part of LUCA, have come up with a new solution based on data analysis that will allow them to improve people’s skiing experience through using Big Data.
Cyclists Hunt for an Edge. This Time, It’s Data, Not Drugs
LUCA gives analytics to steer its Movistar cycling team to victory in upcoming races.
Elena Gil discusses the importance of data in the digital economy section of Expansión
Elena Gil, LUCA CEO, highlights the value of data and the use of Big Data within Telefónica in the digital economy section of the publication Expansión.
Elena Gil Lizasoain makes the cover of G55CIO magazine
LUCA CEO, Elena Gil Lizasoain, was featured on the cover of G55CIO magazine due to her appearance the TIC Forum Peru. This event was organized by Telefónica and saw Elena discuss the role of Big Data which is now a key part of the digital transformation.
TIC Forum Peru 2017 presents the latest digital trends
Telefónica Peru presents the 3rd edition of the TIC Forum Peru 2017, which is focused on digital transformation. The event included the presence of Elena Gil,CEO of LUCA, talking about our Big Data unit.