Telefónica launches new Big Data solutions for companies
During the LUCA Innovation Day 2018 event, under the motto “Science without fiction”, Telefónica’s data unit presented the multisectorial offer of Big Data evolving with the integration of new advanced analytical capabilities thanks to technologies such as machine learning and deep learning capabilities from Telefónica’s Fourth Platform, where all the data generated by customers is normalized and processed by using the company’s products and services, guaranteeing privacy and security of the data.
LUCA, Telefónica’s data unit, positioned as a leader among Big Data insight providers
In the latest evaluation report published by Forrester, “The Forrester Wave ™, LUCA, Telefónica’s data unit, is positioned as a leading provider of insights. It highlights that” the strength of Telefónica’s offer lies in the data of 350 million accesses in 17 countries, with data such as call records, social network analytics, location and CRM data. It also points out that “managers from all sectors recognize the need for their organizations to transform themselves digitally and that strategies driven by insights should be a priority for companies”
Vivo Ads integrates with TV ads, external media and Terra portal
Vivo has presented a reformulation of its advertising platform with major innovations such as the launch of its Vivo Ads Wall platform, a solution that changes access to portal contents by viewing an advertising video; its extension to the offline world on street screens, with the collaboration of Clear Channel; or the TV Sync solution, which integrates television ads which interact through the mobile devices.
LUCA: Big Data to alleviate poverty in Guatemala
The Sustainable Development Goals (SDGs), set out by the United Nations for the year 2020, have ending poverty as their priority. A recent study carried out in Guatemala by a team of researchers from the World Bank that included members of LUCA, found that mobility data can be a valuable tool for predicting poverty levels based on location, which would facilitate the implementation of programs aimed at alleviating poverty.
Recipe to combat climate change: Big Data and Internet Things
According to a study conducted by the GSMA and the IDB, both Big Data and IoT could be two fundamental technologies in the fight against climate change. In addition, they are the basis for developing intelligent solutions that ensure sustainable economic growth. Thus, for example, LUCA has carried out a Big Data pilot to monitor the mobility of citizens, analyzing the impact on air quality and the effect this may have on their health, in order to make appropriate prevention decisions.
«As people, we have almost become data generating machines»
Elena Gil, CEO of LUCA, invited by the Spanish Association of Managers, gave an interview during the event #Desarrollo DirectivoBigData held in Santiago de Compostela, where she highlighted that “Big Data, well-used, will modify the way in which Companies make decisions”. In addition to emphasizing the importance of data and its protection she spoke about the lack of adequate talent in this field, the main obstacle for companies.
Telefónica presents the latest innovations in Burgos in cutting edge digital solutions
For three days, the exhibition InnovaTe2018 in Burgos displayed the most innovative technologies in the field of Artificial Intelligence, Big Data, Virtual Reality and Accessible Television. A technological showcase in which LUCA, Telefónica’s data unit, showed the advantages offered by Big Data for everyday life, including how it can be used to improve performance of athletes and cyclists, thanks to a bicycle from the Team Movistar Team.
Companies promote sustainable transport initiatives during the European week of mobility
On the occasion of the European week of mobility, Telefónica has announced a plan to promote sustainable mobility in its 11,000 employees of the Telefónica District in Madrid. The initiatives have been designed through LUCA, and study the movements of employees, who can now learn all the details of transport use, multimodality: the bicycle, the car and the shared car.