Movistar Telefónica participated in the MMA Forum, Mexico 2018
María Ángeles Callejo Rodríguez, Deputy Director of Digital Services and Commercial Analytics at Telefónica Movistar, shared with the attendees of the MMA Leadership Forum Mexico 2018, the new company offers that work to generate high visibility and interactivity to brands. The operator already has formats such as SMS (text messages) or MMS (multimedia messages) and reward programs that seek the optimal context to generate greater engagement between both parties.
AD TECH- What is Smart insights, the new geospatial tool of Telefonica?
Telefonica launches Smart Insights into the market, an ambitious and tactical marketing proposal of geospatial proximity with services in Big Data and Advertising, that offers brands effective and efficient advertising messages. This service comes with an affordable monthly price. The objective of this tool is to make marketing campaigns even more efficient.
How should Entreprenuers prepare for the future of retail
During the Latam Retail Show event of 2018, which was celebrated in the Brazilian city of Sao Paulo, large businesses from the retail sector came together to share the 5 trends most relevant and applicable to them. Amongst the speakers was Elena Gil, CEO of LUCA, who shared her vision of the future of retail stating that “with the entrance of new technologies, retailers are experiencing the greatest transformation in their history”.
VI Digital Country Summit: Digital Disruption
This sixth edition of the two-day event reflected on important porjections in education, work, cybersecurity and modernisation of the state. Among others, Elena Gil, Global B2B of Big Data at Telefonica and CEO of LUCA, participated as a speaker. Pelayo Covarrubias, president of the Digital Country Foundation, invited the Chilean country to assume the digitalization process, clarifying that “the digital transformation is not about technology, it is about strategy, leadership and new ways of thinking”.
Sponsored navigation of Movistar Ads increases app traffic by 30%
According to Movistar Ads (the platform for mobile advertising for Telefonica in Latin America) sponsored navigation increases monthly traffic in applications, on average, by 30% for the companies that have used it. Insider Latam spoke with Camila Dominguez, the Advertising Business Development Manager at Telefonica, about these figures. She insists that it is a high value solution for both brands and consumers.
The new trends in AI applied to communication
The Media-Tics portal has identified the main trends in Artificial Intelligence applied to the world of marketing and communication. Among them, the portal mentions Telefónica’s commitment to eSports. An example of this is the collaboration between LUCA and the Movistar Riders team, which focuses on two fundamental aspects: the strengthening of players’ physical and mental preparation as a key to performance and the construction of an analytical tool that provides unique insights on the players, the competitions and the rivals they face.
A data driven shopping mall
In April 2017, La Vaguada – the most visited shopping center in Spain – started collaborating with LUCA, Telefónica’s data unit. The objective of the project was to define the best way to compete with online retailers based on better knowledge of the customers visiting their shopping center, and how their main competitors behave. In this way, La Vaguada has improved its knowledge not only of the profile and behavior patterns of its current client, but also what type of clients it is interested in, how they are and where they reside.
The Spain Convention Bureau analizes the Sector in Las Palmas de Gran Canaria
The Spain Convention Bureau (SCB) held its Tourism Meeting in Las Palmas de Gran Canaria. An annual meeting to analyze the main trends in the MICE Sector, including sustainability at events, management of infrastructures and public spaces, Big Data and measuring the impact of meetings and events. Among other experts, Carlos Martínez, director of business development at LUCA, participated in the round table “Big Data, Internet of Things and Tourism Meetings”, a debate on one of the pillars of employment in tourism municipalities and an important element that helps de-nationalize tourism activity.