Big Data news and updates
How Telefónica is helping other businesses utilise Big Data
An interview with Elena Gil about the differential value of LUCA, the data unit of Telefonica, and the objective of helping businesses understand how Big Data can help them. The use of big data and artificial intelligence is already revolutionising all sectors, “in general, businesses are very open to collaborating on big data topics because they find themselves very lost. Some only want us to assist them in the beginning and others want us to take them through the whole process.” Moreover, she wanted to emphasise the importance of privacy, “we always use anonymised data, and the company will always put the privacy of its clients first”.
A hyper-connected world
The internet of things is a growing trend with increased interest and progressive growth, but it´s still a long way from reaching full maturity. The key to IoT is found in data, its extraction and its value.
Andrés Padilla, Director of New IoT Business at Telefónica, says that “At Telefónica, we are extending the capacities of our IoT services, including efficiency in energy, retail, mobility, and industry… with all the potential that gives to analytical technology, in the hands of LUCA, whose experience and differential capacities in this matter reaches a global level”.
Telefónica awarded three projects for its Sustainable Innovation Initiative
Telefónica has awarded three projects in the IV edition of its Sustainable Innovation Initiative (IIS). The winning projects address the most urgent challenges for humanity according to the Sustainable Development Goals established by the United Nations. The first winning project, Producing Right !, will be developed in Ecuador together with the BovControl startup, accelerated by Wayra Brasil, and the LUCA Big Data for Social Good team.
Movistar Team launches 2019 season with highest hopes
Men’s and women’s squads supported by Movistar announce their plans at Madrid’s Telefónica HQ to start their 40th year of activity. The brand’s Chief Data Officer, Chema Alonso, offered two demonstrations on the importance of Big Data and cognitive research in cycling, for both training planning and racing analysis. As a very illustrative example, data was shown on the intensity and speed figures reached by Alejandro Valverde in his World Championship victory in Austria last September. All information on the initiative is gathered at LUCA’s website.
Wanted girl hackers
Given the difficulty of increasing the female presence among the new technological roles of the group, Telefónica has launched initiatives such as the second edition of the Girls Inspire Tech 2018 event aimed at daughters of company employees to ignite the interest of girls in jobs around the world of technology. “We must change the perception of technological jobs, working on technology is not being behind a computer, we can improve people’s lives and change the world,” says Olvido Nicolás, Brand Experience’s Director in the CDO area of Telefónica.
Movistar continues its firm commitment to eSports
Telefónica is seeking to take a step forward by promoting the development of eSports among fans. With the best tool, connectivity, which forms the basis of the Digital Revolution, Las Palmas de Gran Canaria are the first cities to implement the ultra-fast broadband. In addition, LUCA has the Sports Analytics area collaborating with the Movistar Riders eSports team to provide new information for the club’s technical staff to make sports decisions based on data to improve athletes’ performance.
InnovAzul becomes a benchmark for innovation in the Blue Economy
The First International Meeting on Knowledge and Blue Growth has become an international reference after developing a broad program of a hundred activities, bringing together institutions, administrations and great experts. Among the participants was Pedro A. de Alarcón, director of the Big Data for Social Good area of LUCA. His speech “Tourism and Big Data”, exchanged experiences of the application of data analysis in the sector and exposed advances in the field.
Clear Channel launches new audience metrics for outdoor advertising
Clear Channel Peru marks a new milestone in the outdoor advertising sector, with the launch of its new digital audience measurement tool called Clear Targets, developed through LUCA Audience solution. Through the fusion of a great variety of Telefonica´s data, LUCA OOH Audience is able to provide a profound view of different positions. On demand, this solution describes the profile of the audience in a determined place at key time periods, to allow OOH Media Owners to monetize the public space, and for agencies/advertisers to effectively target most valuable demographics.