LUCA Talks: Big Data Courses for you

LUCA Talks

LUCA Talk: Spark vs Hadoop

Hadoop and Spark are two of the more used tools nowadays in the Big Data environment. In this webinar from Iker Gómez, Big Data engineer in the Consulting and Analytics area of LUCA, we will gain a more in-depth understanding of each tool, we will look at why they were created, the main characteristics of each and we will finish with a comparison of the two, in order to better understand how they work. Also we will cover various use cases and look at what tool is the most adequate for each one.

June 25, 2019

LUCA Talks

API Insights: Hearing an profiling

Within LUCA’s SmartSteps platform we generate high quality information about the profile and the movement of users and we have been helping our B2B clients for more than 5 years to improve decision making and identifying new market opportunities. In this webinar we show how the software platform LUCA Insights API which we have created allows any clients to hire, connect with and consume our information in a much faster, more flexible and convienient way than ever. Carolina Rodríguez, responsible for the SmartSteps API’s om LUCA, will show the two functionalities of the platform, the business advantages, the deployment plans for other countries and a real demonstration.

June 11, 2019

LUCA Talks

Big Data and intelligent cities, science or fiction?

In this webinar we will speak about how Public Administrations are benefitting from the potential of Big Data to intelligently manage mobility and tourism of cities. Marta Rodríguez, Industry Expert at LUCA, will show through various success cases how they optimise the systems and public transport routes to adapt to the real needs of the travellers and understanding the behaviour of the visitors in order to adapt the tourist offers to the actual demand.

May 28th, 2019

LUCA Talks

Automatic generation of texts by means of Deep Learning

In this webinar we will talk about the potential for using Aritificial Intelligence in areas like the automatic writing of poems or the prediction of the next word which you will write on your phone. Also, we will create, train and test some of these models. Carlos Rodriguez, Data Scientist at Aura, will show the creation of intelligent systems which allow us to understand and process what exactly makes us human – language – is today more than ever a reality thanks to the use of technology such as Deep Learning.

April 9th, 2019

LUCA Talks

Recognising characters through OCR

In this webinar our expert Lucas Fernández will explain the technology paired with the optical recognition of characters (ORC) as well as the implementation of distinct specialist frameworks in this task in order to be able to create our own applications in a simple and easy way. A process aimed at the digitalisation of texts, which aurtomatically identifies symbols or characters which belong to a certain alphabet from an image, then storing them in data form.

March 19th, 2019

LUCA Talks

Personalizing advertising for runners with AI

In this webinar we will present the project “Ads on the run”, from the Capstone Project in the University of Columbia in New York. It has the objective of getting to know the runners in New York to exploit the publicity market focused on these types of athletes. Through the obtention of open data, and descriptive analytics and clustering, our experts focus the project around responding to two questions: What does an advert show? Where are these adverts show?

March 5th, 2019

LUCA Talks

Open Data to understand the transformation of neighbourhoods

The gentrification (reconstructions of the neighbourhoods) is a phenomenon that is taking place across many large cities, and although its easy to see when you realise its going on, there is no general consensus as to what the causes are. In this webinar we will show you a formal study carried out using public data from the Town Hall of Madrid, and various organisations from New York. And so, looking for links between commercial activity, socio-economic magnitude and other factors, we will be able to identify strong indicators of the neighbourhood transformation in both cities.

February 12th, 2019

LUCA Talks

Akinator, the expert system becoming a fortune-teller

Nowadays, the use of artificially intelligent products and applications is very common, from Aura to Google Now. In this webinar, we will discuss Akinator, an application that functions on an expert system, that has the objective of predicting the name of the person you’re thinking about. Get to know its structure and how it works.

January 29th, 2019

LUCA Talks

Predicting emergencies of 112 with Artificial Intelligence

At LUCA, we developed a predictive model, from the analysis of call data received by 112 Canaries and open sources, to improve the management of emergency services, human resources and also the response times in the future. Our experts will explain how from the analysis of this data and through Machine Learning and Deep Learning techniques, it can be predicted by 80% if one or more incidents will occur in the Canary Islands, in an specific day, hour and municipality.

January 15th, 2019

LUCA Talks

Creating a Chatbot with Microsoft Bot Framework

Chatbots are becoming more popular and are bringing new ways of targeting users. This webinar will describe the process to follow in order to build and deploy a simple chatbot through different channels using Microsoft Azure Bot Service. This development environment, which stands out for its flexibility, will allow us to develop a chatbot in Node.js in a short time locally, using the SDK Bot Builder for JavaScript and the Bot Framework emulator.

December 11th, 2018

LUCA Talks

Data Rewards: Engaging Advertising

The sustenance needed to keep media and mobile platforms standing is advertising, a sector experiencing constant change and movement. In this webinar, the Mobile Advertising team of LUCA will present the Big Data solution, explaining the product that adapts to the current needs of the mobile advertising market, and that fits with what brands and advertisers are demanding today, thanks to the data that the user receives as a reward for interacting with the brand.

November 20th, 2018

LUCA Talks

Professional roles in the world of Big Data

What does a Big Data analyst do in his day to day? Do you need to train as a data scientist or are there some other roles? In this LUCA Talk we discuss what it means to be a data analyst, the different roles, experiences and skills that are needed to develop this kind of work.

October 30th, 2018

LUCA Talks

Digitizing physical stores

From Telefonica and through LUCA, we want to put all the strength of our networks, platforms and data at the service of our customers to help them in this exciting journey. In this webinar we show how with LUCA Store, we accompany retailers from the moment they decide to open a new point of sale, to helping them to grow by capturing more and better customers, adjusting the offer, and meeting the needs of the client.

October 16th, 2018

LUCA Talks

6 stories your data can tell you

In this webinar we learn of 6 types of stories that can tell your data and the objective of “Data Storytelling”, “Analytical Stories” or “Data Stories”, to gain insights or findings obtained through Artificial Intelligence and Big Data that become actions based on intelligent decision making.

September 18th, 2018

LUCA Talks

Big Data for businesses: how to implement integrated solutions with the LUCA Universe

In this webinar, LUCA’s Tools & Infrastructure area will present the challenges and needs of the company’s clients when implementing Big Data use cases. They will show how Telefonica offers an integrated solution in order to improve the processes and internal tools of these businesses, given the large amount of information that is often unused. LUCA Universe covers all the phases of a Big Data project: taking in information, storing it, and analyzing huge amounts of data in order to pull out patterns or predict behavior.

July 10th, 2018

LUCA Talks

Six challenges for Artificial Intelligence’s sustainability

In this LUCA Talk, Dr. Richard Benjamins, Data & AI ambassador at Telefónica, will go into depth into six of the social and ethical challenges that surround AI. He will explain why it’s key to understand these challenges, and how knowledge of these can avoid consequences with a potentially negative impact and ensure the fair practice of this technology.

June 26th, 2018

LUCA Talks

Teah your AI to play Atari’s Breakout with OpenAI and Deep Learning

In the second webinar of our two-part series looking at OpenAI Gym, Enrique Blanco y Fran Ramírez will show us how to train an Artificial Intelligence to play Atari’s famous game Breakout. We’ll do this by combining reinforment learning algorithms and Deep Learning.

May 29th, 2018

LUCA Talks

Dominate classic videogames with OpenAI and Machine Learning

The OpenAI Gym videogame framework offers us an ideal environment to learn Artificial Intelligence (AI) techniques, specifically Machine Learning. In the first webinar of this two episode series, Fran Ramírez and Enrique Blanco will explain the installation and operating bases of the OpenAI Gym environment, as well as an introduction to the tools we have available to program our AI agent.

April 24th, 2018

LUCA Talks

Predicting crime in New York using Big Data

In this webinar, Santiago González, Innovation Director of Synergic Partners, will talk about the project developed in collaboration with Columbia University and the New York City Council that consisted of applying analytical models capable of predicting when and where a crime could potentially happen. The datasets used, robustness of the model and the results will be shown during the next LUCA talk.

April 10th, 2018

LUCA Talks

The 5 most common misconceptions in Data Science

Data Science is present in many aspects of our lives, from retail to marketing, finance to healthcare and education. Data scientists face new challenges every day. In this webinar, Paloma Recuero, coordinator and editor of our Big Data and Data Science blog, will clear up some of the most common misconceptions that exist around Data Science.

March 20, 2018

LUCA Talks

LUCA Fleet: how Big Data transforms the business of Vehicle Fleets

In this webinar, LUCA Fleet will be presented, the digital tool that aggregates and analyzes fleet data based on frecuent routes, purchases, driving behavior, POIs (visited points of interest) or maintenance. This webinar will be given by Agustín Alarcón Ortiz, manager of Smart Mobility products in the global area of IoT, and Marta García Moreno, responsable for the LUCA Fleet product at LUCA.

February 20th, 2018

LUCA Talks

Converting corporate communications data into business opportunities

In this webinar we will be presenting LUCA Comms, the advanced visualization tool for global communications (mobile, landline, switchboard, corporate networks, online, …) whose machine learning algorithms help predict and understand the behavior of this communication at a global level. The webinar will be given by our experts Pedro Alonso Baigorri, BigData B2B Product Lead at LUCA, and Raquel Crespo Crisenti, BigData for Business Product Manager at LUCA within the Telefónica Data Unit.

January 30th, 2018

LUCA Talks

SafePost, post to social networks without needing an internet connection

In this webinar, Santiago Hernández, cybersecurity researcher at ElevenPaths, reveals how SafePost allows you to post on social networks or send emails when there is no internet connection or 3G/4G data coverage, by using SMS messages sent through the app. This service permits communication via internet in various situations, such as emergencies and natural disasters.

January 16th, 2018

LUCA Talks

ProFuturo, improving learning with data analytics

This webinar is given by Manuel José Ruiz, Technology Manager at ProFuturo, and Javier Carro, Data Scientist at LUCA. They explain the details of the project in order to show, by exploring the different parts of the tool that they are building, how making the most of the data that is generated by offices on Gran Vía and remote schools helps them to improve its impact and scope.

December 12th, 2017

LUCA Talks

Accelerating the digital transformation with Smart Digits

The webinar is given by Daniel Torres, Telecommunications Engineer and Master from the IE Business School, and he shows how Smart Digits services can facilitate the digital transformation of businesses using products such as LUCA ATP, LUCA Match, LUCA Verify and LUCA Sign-UP.

November 21st, 2017

LUCA Talks

Using Mobile Data in the Transport Sector

Our seventh webinar sees Tom Brealey and Oscar Garcia Costa, senior analysts at Telefonica Smart Steps, talk about the solutions that LUCA Transit offers to the transport industry, as well as recent case studies.

October 3rd, 2017

LUCA Talks

Making Online Networks more secure through Machine Learning

This webinar sees Rafa Sánchez, Computer Security analyst, walk through a pilot programme created by Eleven Paths. The pilot applies Machine Learning algorithms to web traffic statistics to detect online attacks.

June 20th, 2017

LUCA Talks

Transforming the Tourism Industry with Dynamic Insights

This LUCA Talk sees Elena Diaz, a Senior Data Consultant at LUCA, explain how we can help businesses from the tourism industry to transform their sector to a data-driven one through the use of insights from LUCA Tourism. LUCA Tourism is based on anonymized, aggregated and real data from tourists.

May 25th, 2017

LUCA Talks

Disrupting Mobile Advertising with data-driven solution

In our fourth LUCA Talk, our Director of Advertising, Dan Rosen, shows the much needed move from ‘desktop’ thinking around advertising, to a more ‘mobile first, mobile only’ approach. He also explains how Telefónica and other Telcos can help “fix” some of the broken parts of the current Advertising ecosystem. He covers some use cases from the OBs, which are all powered by data, to illustrate LUCA’s advertising successes.

April 26th, 2017

LUCA Talks

Big Data and cycling, a long-distance race

In our third LUCA talk, Senior Data Scientist, Pedro de Alarcón, and Mikel Zabala, Cycling Research Center Director, present the application of Big Data in cycling.

March 29th, 2017

LUCA Talks

Big Data as a Force for Good

In our second LUCA talk, Dr Richard Benjamins discusses the immense potential of data in driving progress towards the SDGs – sharing real-life examples of how private sector organizations can analyze and apply data to have a social benefit.

February 23rd, 2017

LUCA Talks

Using Big Data to understand mobility and pollution

Our Data Scientist, Javier Carro, shares with us how our Smart Steps product can be used alongside Open Data to understand mobility in cities (Madrid and Barcelona) and its impact on pollution.

January 30th, 2017

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