Data to promote smart tourism
Get comprehensive knowledge of tourists, analyse points of interest and measure the impact generated by tourism at the destination
Big Data and AI in the tourism sector
We accompany local, regional and national public administrations in the smart development of tourist destinations, helping them get a 360º vision of their tourists to anticipate their needs and adapt public services to the real visitor demand.
Faced with constantly-connected tourists looking for personalized experiences, the data from our mobile network along with technologies like Big Data, AI and IoT have become essential allies in understanding behavioural patterns and improving tourism offers.
Opportunities for Tourism
With better knowledge of their tourist profiles and behaviour, public administrations can plan public services more efficiently and invigorate their tourism industry:
Consulting and Analytics
We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.
We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.
We work with the tourism sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.
Technology, Infrastructure and Security
We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.