Optimizing the entire supply chain at your company

Improve your customer management, increase your knowledge of your consumers and save costs with data

Description
Success stories
Opportunities

Big Data and AI in the Mass Consumption (FMCG) sector

We work with Mass Consumption companies in their transformation process towards becoming data-oriented organizations. We speed up this transformation throughout the company’s value chain with specific solutions for each business area and issue.

In a highly competitive and constantly evolving market (digitalization, changes in consumer habits...), relying on technologies like Big Data, Artificial Intelligence and IoT as levers to increase revenue and reduce costs is essential.

Our success stories
All our success stories
Retail

LUCA Messaging: La Roche Posay Campaign for Skin Check

LUCA Messaging: La Roche Posay Campaign for Skin Check
FMCG

LUCA Messaging: ‘Free Ice-cream anyone?’ Campaign

LUCA Messaging: ‘Free Ice-cream anyone?’ Campaign
FMCG

Brandlift Study Demonstrates Effectiveness of Data rewards Format

A Service that helps companies get to know their customers and make their campaigns more effective.
All our success stories

Opportunities for Mass Consumption

We help companies in the FMCG sector reduce costs, become more efficient in the first phases of the value chain and increase their revenue with better knowledge of their customers and end consumers.

Production

Demand prediction.

Predictive maintenance.

Better product quality.

Storage and Logistics

Stock optimization.

Warehouse management.

Route optimization.

Marketing and Sales

Know your consumers.

Point of sale segmentation.

Identification of potentially high-value customers.

HR

Talent management.

Less rotation.

Optimized work shifts.

Why LUCA

Consulting and Analytics

We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.

Cultural Transformation

We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.

Business Insights

We work with the FMCG sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.

Technology, Infrastructure and Security

We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.

Read all our blog articles
Discover our Blog
SMASSA Success Story: Intelligent Parking Services
Artificial Intelligence Big Data

SMASSA Success Story: Intelligent Parking Services

15 Nov — Blog LUCA
Big Data, the fuel for Digital Banks
Artificial Intelligence Big Data

Big Data, the fuel for Digital Banks

4 Nov — Blog LUCA
The Data hiding behind Halloween
Artificial Intelligence Big Data

The Data hiding behind Halloween

31 Oct — Blog LUCA
Discover our Blog
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