Understand your audiences with Big Data and AI

Conduct out-of-home advertising campaigns targeted at the right segment and at the right times

Description
Success stories
Opportunities

Big Data and AI in the Out-of-home advertising (OOH) sector

Why not apply what we know about audiences to OOH advertising as well? At LUCA, we offer more detailed insights so the out-of-home advertising sector can conduct smart campaigns.

By combining the broad variety of datasets available to Telefónica (from network connections to CRM and web behaviour), it’s possible to define the audience profile for a specific time and place, so that OOH Media Owners can monetize their assets and agencies, and advertisers can segment their target audiences more effectively based on demographic characteristics.

Our success stories
All our success stories
Banking

LUCA Sponsored Data: Bradesco’s Mobile Banking App

LUCA Sponsored Data: Bradesco’s Mobile Banking App
FMCG

Data Rewards: Connecting the brand with its clients through rewarding them with data packages

Big Data FMCG
FMCG

LUCA Messaging: Philadelphia Special Promotion Campaign

LUCA Messaging: Philadelphia Special Promotion Campaign
All our success stories

Opportunities for agencies and advertisers

The fusion of our powerful capabilities and our experience in the sector allows us to offer our customers competitive advantages:

Audience value

Increasing audience value through pre-measurement: trend prediction, predictive analysis of route frequency and estimated impressions.

Smart campaigns

Designing smart campaigns targeted at the right segment and at the right times.

Better decisions

Improving decision making on where and when to launch strategic campaigns for brands.

New points of advertising

Comparing the potential of several locations for new points of advertising.

Get the most out of your OOH advertising

Contact us to increase the impact of your campaigns

Why LUCA

Consulting and Analytics

We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.

Cultural Transformation

We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.

Business Insights

We work with the advertising sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.

Technology, Infrastructure and Security

We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.

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