Big Data use cases and data driven stories

Data Stories

Data Stories

Discover surprising stories that
highlight the value of data.


We’re passionate about finding the stories behind data. Our team of Data Scientists regularly carry out ad-hoc analyses to find the most surprising and engaging insights behind the great volumes of information out there.

Data Stories

Puerta del Sol NYE Celebrations

We used our Smart Steps technology to understand the profile and catchment of people who go to the Puerta del Sol (the main square in Madrid) to celebrate New Year’s Eve.

Data Stories

Refugees Analysis

We analyzed Open Data sets about refugees over the past few years to understand how the crisis has evolved over time.

Data Stories

December Bank Holiday Weekend

We used our Smart Steps technology to identify which were the post popular locations for people leaving Madrid on the December Bank Holiday weekend and how it varies year on year.

Data Stories

Global Comms

We carried out in an in-depth analysis of call detail records from Telefónica Global Solutions to reveal the insights behind international call traffic – enabling us to understand the repercussions of important events on communication patterns.

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