We have experienced working in Big Data and Artificial Intelligence projects in a wide range of sectors including Retail, Tourism, Outdoor Media, Public Sector, Financial Services and Transport. Find out more about our projects below:

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Transport

LUCA Transit: Monitoring Quito's metro users

We are working together with both the Quito City Council and the BID to better understand the movement and behaviour of the metro users of Quito. This has been made possible through the SmartSteps technical solution, it allows us to analyse anonymised mobile data to predict the movement of various groups of people throughout the city.

Transport

LUCA Transit: Enhancing transport planning

We are working alongside transport planners Jacobs to give them access to aggregated and anonymised data sets to allow them to instantly tap into rich streams of live, active data. We are able to tell them when and how people have travelled across the country not to mention a wealth of other demographics as well. The study gave Jacobs a wider knowledge to advise clients on exactly which schemes they should go forward with.

Tourism

LUCA Tourism: Balloon's Festival Event Planning

Working alongside Telefónica Mexico, we carried out a mobile data study to understand population movement, demographic profile and tourist attraction to the municapility of León during the Balloon Festival, which took place from the 18th to 21st November 2016. The study gave key metrics on tourist catchment, visitor hotspots and the home location of national tourists – enabling the city council to optimize thier decision-making ahead of the 2017 festival.

Transport

LUCA Transit: Mobility planning for Neuquen

Using mobile data insights, we helped the city of Neuquén (which has the highest population density in Patagonia in Argentina) to gather data on people mobility flows around the city, focusing on peak times (for example, when people go to banks or schools), providing a key input in planning integrated urban mobility. This project was pivotal in designing a new public transport system and the new Intelligent Metrobus route.

Retail

LUCA Store: Benchmark, Drive Footfall & Increase Convertion

Working with our Big Data and Advertising team in Ecuador, we provided an integrated solution which used three customer data collection tools. We used mobile data insights to obtain information of mobility flows in cities; 3D counters to identify people who visit shopping centres as well as a intelligent WiFi solution to locate hotspots within the same shopping centres.

Transport

LUCA Transit: Urban Mobility Analysis

We worked with the UK Foreign Office, Atkins, FDI Pacífico, the city of Cali and Telefónica Colombia to evaluate and identify opportunities to work renovate the Corredor Verde in Colombia. We analyzed urban mobility using mobile data, including the quantity of journeys generated between the areas of analysis, looking at when people travelled and what their journey purpose was.

Tourism

LUCA Tourism: Understanding tourists at Las Fallas festival

We worked with the City Council of Valencia to help them understand tourism to their “Las Fallas” festival, visualizing our mobile data insights with CARTO. Our analysis allowed them to compare the number and demographic profiles of visitors in 2014 and 2015 – providing unique information on both national and international visitor catchment. We also provided an analysis on how people moved around the city during the event.

Transport

LUCA Transit: Traffic Congestion Analysis

Like many towns Newark had a traffic congestion problem, which wasn’t only affecting people’s journeys but was also having an impact on local businesses. Newark and Sherwood District Councils needed a solution and the first step was to get the evidence needed to make a case to the County Council and the Highways Agency. Using anonymised aggregated data, we delivered detailed information about the movement patterns of vehicles and the profiles of drivers. Thanks to these unique insights, Newark councillors had a compelling case to make, leading to setting a timetable for improving the local transport network.

Retail

LUCA Store: Retail Footprint Insights

We worked with Morrisons, a leading UK supermarket chain, using Small Cell technology over a 20 week period across several of their stores. Our solution allowed them to understand the digitality of customers, shopper missions, affluence, repeat visits as well performing a catchment analysis – providing insights which were previously not available with more traditional data capture methods.

Outdoor Media

LUCA Audience: London Underground Media Insights

We have worked alongside Exterion Media to enable an extensive digital transformation in their data strategy. With LUCA Audience, we have enabled them to move from selling panels to selling people, providing groundbreaking insights on their audiences in London.

Transport

LUCA Transit: Rail Demand Analysis

We carried out a market share study for train company East Coast Main Line to enable them to understand their market share on specific routes between the south and the north of the UK, using our mode analysis methodology. This shift from traditional market research to mobile Big Data was extremely well received by their retention and insights department.

Retail

LUCA Store: Store Location Strategy Analysis

We used our LUCA Retail product to help O2 UK to optimize their retail footprint with Small Cell technology. We provided insights on footfall near stores and demographic profiling, enabling them to rethink their opening hours and store location strategy.

Financial Services

LUCA Travel Alerts: Helping Traveler’s Experience

We rolled out our LUCA Travel Alerts services in the UK, reducing calls to MBNA’s contact centre by 98% and increasing card spend abroad by 38% due to fewer declines.

Retail

LUCA Store: Retail Site Location Planning

Natura were set to open a series of new retail sites and therefore wanted to understand where were the high potential areas in terms of pedestrian traffic and demographic profile. We used our Smart Steps platform to provide these insights in the city of São Paulo allowing them to be take their decisions based on cutting-edge data sources.

Retail

LUCA Sponsored: Black Friday for Netshoes

Netshoes were keen to promote their mobile app around the Black Friday period so we decided to help them take a data-driven approach. We enabled Vivo customers to access their app and website, without using any of their data allowance. Sales grew by 60% in the first few hours of the campaign and mobile visits increase by 176% during the first 2 weeks of the campaign.

Transport

LUCA Transit: Paraisópolis Favela Mobility Analysis

We have worked with the World Bank and the University of São Paulo by gathering Smart Transport Card data, mobile app data and data from a range of telecommunications carriers to investigate the mobility patterns of people living in Paraisópolis, a favela area with approximately 55000 inhabitants in the city of São Paulo.

Tourism

LUCA Tourism: Royal Palace Visitors Analysis

We worked with Patrimonio Nacional on a project for the Royal Palace in Madrid to help them understand the behaviour of national and international tourists during the Christmas period of 2014 and 2015, as well as comparing tourist profiles between their attractions and other prominent tourist hotspots.

Tourism

LUCA Tourism: Moto GP and Formula 1 Tourism Insights

The city council of Granollers was keen to understand the impact of Formula 1 and Moto GP races at the Montmeló racecourse on tourism in their area. We provided catchment and profiling insights allowing them to optimize their strategy to attract more visitors more longer stays in the future.

Tourism

LUCA Tourism: Transforming the Flower festival in Girona

The city council of Girona wanted to have a better understanding of national and international tourist behaviour and catchment for their annual Flower Festival. Our tourism product allowed them to gain insights on a much greater sample size than traditional surveys in a more agile way, enabling them to optimize their marketing strategy to attract more tourists the year after. They have worked with us now for two years in a row.

Transport

LUCA transit: Zaragoza Demand Analysis

As leading innovators in urban planning and public transport analysis in Spain, the Zaragoza Transport Consortium decided to use LUCA data to create OD matrixes to understand urban transport demand in the city, as well as demographical trends.

Financial Services

LUCA Account Takeover Protection: Online and Mobile Banking of Lloyds Bank

We reduced Account Takeover related fraud associated with online and mobile banking account transactions which rely on one time passwords to your mobile. We rolled out an opt in service for their customer which allowed the bank to carry out checks for ATO indicators, reducing the impact of fraud dramatically in their organization.

Financial Services

LUCA Sponsored: Bradesco's Mobile Banking App

We worked with Bradesco, one of Brazil’s leading banks, to migrate customers from traditional offline channels to the mobile banking app. Our Sponsored Data product doubled their download rate from 200k to 400k as well increasing the number of active mobile banking users by 10 to 25% – making Bradesco’s app the number one downloaded mobile banking app in Brazil.

We have experienced working in Big Data and Artificial Intelligence projects in a wide range of sectors including Retail, Tourism, Outdoor Media, Public Sector, Financial Services and Transport. Find out more about our projects below:

Filter cases studies

Financial Services

Smart Digits Travel Alerts

We rolled out our Smart Digits Travel Alerts services in the UK, reducing calls to MBNA’s contact centre by 98% and increasing card spend abroad by 38% due to fewer declines.

Retail

Brand Sponsored Data

Netshoes were keen to promote their mobile app around the Black Friday period so we decided to help them take a data-driven approach. We enabled Vivo customers to access their app and website, without using any of their data allowance. Sales grew by 60% in the first few hours of the campaign and mobile visits increase by 176% during the first 2 weeks of the campaign.

Transport

Paraisópolis Favela Mobility Analysis

We have worked with the World Bank and the University of São Paulo by gathering Smart Transport Card data, mobile app data and data from a range of telecommunications carriers to investigate the mobility patterns of people living in Paraisópolis, a favela area with approximately 55000 inhabitants in the city of São Paulo.

Outdoor Media

London Underground Media Insights

We have worked alongside Exterion Media to enable an extensive digital transformation in their data strategy. With Smart Steps, we have enabled them to move from selling panels to selling people, providing groundbreaking insights on their audiences in London.