A fundamental part of our Big Data strategy is to develop innovative Business Insights products to bring the value of our data to our B2B customers – prioritizing anonymization and aggregation every step of the way.
This focus on building cutting-edge solutions has positioned us as one of the market leaders in mobile data insights in the world, forming alliances with other leading telcos such as China Unicom.
With presence in 21 countries and 322 million accesses worldwide, we are uniquely positioned to provide groundbreaking insights on our mobile event data to a wide range of sectors including Financial Services, Transport, Tourism, Retail, Insurance, FMCG and Outdoor Media.
Our Smart Steps product provides mobile data insights which narrow the gap between organizations and their users, enabling them to improve their propositions and businesses. We support a wide range of organizations in becoming more customer-centric (or citizen-centric) by helping them to know the who, when, where, why and how of their target audience:
Privacy as a priority
Our data is anonymized, aggregated and extrapolated allowing us to provide insights on crowd behavior, not individual behavior. Our intricate anonymization platform makes it impossible to identify individuals and we work closely with Data Protection Agencies to ensure that privacy and security is at the heart of what we do – giving our clients the peace of mind they deserve.
The global cost of fraud is approx. $3.7 trillion and the average fraud impact per organization is estimated at around 5% of its annual revenues. Our Smart Digits products use our Big Data to help organizations to fight fraud with consent-based services (opt-in). These services include Account Takeover Protection, Travel Alerts and Number Lifecycle.
4 out of the top 5 banks in the UK use Smart Digits and we are proud to be rolling out these services in other countries across our footprint.