LUCA Store: Improving Shopping Centre Management

A comprehensive solution with three customer information collection tools

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A QUICK LOOK

Our team in Ecuador provided a comprehensive solution based on our product LUCA Store which compiles data surrounding customers, a tool that improves the management of shopping centers, optimizing the premises and the end-user experience.

PRODUCTS & SERVICES

Business insights Crowd Analytics

INDUSTRY

Retail

COUNTRY

Ecuador

About DK Management

DK Management was created with the objective of offering high quality services in management and operations for several shopping centres in Ecuador. With more than 20 years of experience in the management of shopping centres, they have invested in state-of-the-art technologies to improve and optimize their processes.

The project

Together with DK Management in Ecuador, we have created a tool which aims to improve the overall management of a shopping centre by understanding their final customers. This includes analysis on mobility and times of use within the building to help make better decisions and design actions to improve consumer experiences and the operational efficiency of the premises.

To achieve their goal, DK Management entrusted LUCA. From our part, we configured an integrated solution, based on three database tools: the collection of mobile insights based on mobility data from users in several cities in Ecuador, secondly 3D counters to identify users who visit the mall and thirdly we identified intelligent solutions via WiFi to locate the most frequented points in the shopping centre.

The Challenge

To improve space management at the Shopping Center

The marketing area of DK Management identified the need to implement a tool to define its strategy and provide support to the stores within the mall, in order to improve space management and increase sales.

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Improving Shopping Centre Management

The results

Here we highlight the results obtained

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Offer a dual service to both the establishments of the shopping centre and to the final customer.

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Implement intelligent work within effective promotions.

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Obtain improved traffic to the mall.

Why LUCA

At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry, from unique business insights interpreted from anonymized and aggregate telcom data from +350 million customers in our mobile network, to digital transformation projects using Big Data and Artificial Intelligence technologies.

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