LUCA Store: Understanding La Vaguada Shopping Centre customers

A service for companies and entities that seek to know their potential audience better

La Vaguada logo
A Quick Look

We worked with the La Vaguada shopping centre in Madrid to better understand its customers through insights obtained with collaboration from LUCA. Thus, the shopping centre is able to carry out actions like changing the communication policy, adapting to its public in order to meet their objectives and other actions to improve its results.

PRODUCTS & SERVICES

Analytics

Business insights Crowd Analytics

INDUSTRY

Retail

COUNTRY

Spain

About La Vaguada

La Vaguada was inaugurated in 1983 as the first shopping centre in the Region of Madrid. It has a surface area of 85,000 m2 on 3 retail floors and 2 parking floors with 3,600 parking stalls available. Along with the variety and complete retail and leisure offer, it brings in more than 25 million visitors each year. Ever since it was opened, the shopping centre has constantly worked on continuous renovations to be able to meet its visitors’ demands and be on the cutting edge of the new times without ever losing the essence of its history.

Our customers’ trust

Jesús Hernández

Assistant Director and Innovation and Marketing Manager at La Vaguada.

"With collaboration from LUCA, we’re beginning to include the insights obtained which help us have long-term information in our strategy. These data include market share, our visitors’ behaviour and other data we couldn’t get before with surveys and conventional techniques alone."

The Project

We worked with the La Vaguada shopping centre in Madrid to better understand its customers and the challenges faced by the shopping centre through insights obtained with collaboration from LUCA. Thus, the shopping centre is able to carry out actions like changing the communication policy, adapting to its public in order to meet their objectives and other actions to improve its results.

The Challenge
To better understand its customers and the challenges faced by the shopping centre with the arrival of new models such as e-commerce

The solution
With insights, it was able to carry out actions like changing the communication policy, adapting to its public in order to meet their objectives

The Challenge

Understanding the profile of the visitors of the shopping centre

Due to the rise of e-commerce, which still has a low market share yet is constantly expanding, the shopping centre was forced to innovate and understand it is competition for local retailers.  One of the advantages of e-commerce sites is that they get much more information on their customers much easier and in real time. However, local retailers could not get more information than received through surveys and user intervention until now.

1:49

Understanding customers in a Shopping Centre

The Results

LUCA Store offers detailed information on visitor traffic inside shops as well as in the area of influence after collecting it from mobile networks using Big Data technology. In combination with their turnover figures, these data make it possible to:

check

Better know the type of public, their profiles and origins.

check

Analyse the potential of points of sale.

check

Identify the most valuable customers.

check

Target marketing actions at areas where there could be more visitors than currently observed.

check

Change the communication policy to adapt the communication to a style, language and media that help reach the target public.

check

Design actions aimed at improving acquisition and value in shops.

Why LUCA?

At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry from unique business insights based on anonymized and aggregate telcom data form +350 million customers in our mobile network to digital transformation projects using Big Data and Artificial Intelligence technologies.

Find out more about the Retail industry
Other products and services you may be interested in

Consulting

We guide you through the digital transformation process with one key objective: to extract information from data to generate differential value all while understanding your business needs and the data you have.

Academy

We offer training for your professionals on new Big Data methods and technologies so they may be used as the foundation for your company’s digital transformation.

Data Analytics

We process data and apply algorithmic models to convert data into business knowledge so you can make the best business decisions.

Business Insights

Our tools are designed to get valuable insights that allow companies to make the right decisions based on data.

Marketing and Advertising Solutions

We help you reach your marketing and sales goals by segmenting and customizing for your audience.

Tools and Infrastructures

We know companies need solid, reliable and flexible platforms and tools for proper implementation and scalability of Big Data and AI projects.

Our success stories
All our success stories
Transport

LUCA Transit: Brazil Optimizes its Sustainable Urban Mobility Plans

LUCA Transit: Brazil Optimizes its Sustainable Urban Mobility Plans
FMCG

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign

LUCA Programmatic Display and Messaging: Knorr Naturally Tasty Campaign
Telco

LUCA Store: Strategic Analysis of O2 Locations

LUCA Store: Strategic Analysis of O2 Locations
All our success stories
Our site uses cookies: some are essential to make the site work; others help us to improve the user experience. By using the site, you consent to the use of these cookies. To learn more about cookies and how you can disable them, please read our cookies policy