Positioning Bank's Centre of Excellence closer to the Millenials
An optimized location plan for the Banco del Pacífico in order to reach younger audiences with their centers.
The Banco del Pacifico has opted for LUCA's Smart Steps product to help place its learning centers in locations that best target their target audience.
Banco del Pacifico is a state-owned financial institution in Ecuador. It is currently the second-largest bank in the country, founded in 1972 and is a leader in the modernization of the financial system through the use of the most advanced technology.
Banco del Pacifico is a state-owned financial institution in Ecuador. It is currently the second-largest bank in the country, founded in 1972 and is a leader in the modernization of the financial system through the use of the most advanced technology.
The Big Data & Advertising team from Ecuador, together with LUCA Data-Driven, carried out mobility studies using the Smart Steps tool in the area surrounding the possible locations of the experience centres. Then it located the people who meet a user profile requested by the client and an analysis was made of each centre to decide which would be the best location to place the centre.
We highlight the main results obtained
Banco del Pacífico wants to open new learning centres that seek to reach a "Millennial" target audience. These people are characterized for being young people between 15 and 35 years old who are more technological and liberal than their previous generation. This is why they have sought solutions to identify the places of interest to those people with such characteristics.
We highlight the main results obtained
We've gained a better understanding of customers. Knowing where customers are located and their profile will allow Banco del Pacífico to provide services that are closer to the target customer.
This will allow them to better position themselves with their target customer.
We have identified better customer segmentation. Knowing the socioeconomic profile of the target group will help to better segment customer-focused services.
It will also give the bank an understanding of what kind of requirements and future products may be attractive to its customers.
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