Data Rewards as the star format in 9 digital campaigns

Building a digital brand image to encourage traffic to your app

BCP logo
A quick look

Banco de Crédito de Peru (Credit Bank of Peru) has opted for the Data Rewards format to generate brand awareness by building a digital brand image and encouraging traffic on its app.

PRODUCTS & SERVICES

Marketing & Advertising Solutions

INDUSTRY

Banking

COUNTRY

Peru

About Banco de Crédito del Perú

Banco de Credito del Peru (BCP) is one of the most important banks and the leading provider of integrated financial services in Peru. With more than 127 years of presence in the country, it is the most valuable brand in Peru, and has a network of more than 8340 contact points that serve its more than 13 million customers.

Out customer's trust

Banco de Crédito del Perú

Digital Planner

"We recommend the Data Rewards format due the ability to generate message recall, which allows us to measure its effectiveness, as a Brand Lift study. In addition, users are rewarded with a fun experience."

The project

The bank has chosen the combination of the Data Rewards Video and Data Rewards Lead to reach its target audience via mobile. In order to generate awareness about its new digital product, it has chosen the Data Rewards Video format, guaranteeing 100% visualization of the campaign video.

In order to generate engagement, they have chosen the Data Rewards Video format to inform and provide solutions to the user about the proper use of banking applications. Previously, they had used the Data Rewards Lead to get users interested in signing up for one of their banking services.

The Challenge

Building a digital brand image to ensure a higher conversion rate

The Banco de Crédito del Perú (BCP) needed to generate Brand Awareness by building a digital brand image and encouraging traffic in its mobile app to impact its target audience in the mobile environment.

The results

We highlight the main results obtained

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56% Average CTR, average number of users who played the video with respect to the number of impressions.

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91% Average VCR, average number of users who watched the full video with respect to those who played the video.

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66% Conversions, average number of users who answered the question correctly with respect to those who watched the full video.

Why LUCA?

At LUCA, we work with all sectors by offering an extensive range of products and services adapted to each industry from unique business insights based on anonymized and aggregate Telcom data from +350 million customers in our mobile network to digital transformation projects using Big Data and Artificial Intelligence technologies.

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