About LUCA
LUCA: AI Powered Decisions
We’re the Telefónica data division and would like to accompany you on the journey towards your organization’s digital transformation
As experts in data and artificial intelligence, we can help you enhance the decision-making process within your organization.

Our mission
Our mission is to offer the experience and capabilities we acquired through the Telefónica transformation process to all other private and public organizations through a specialized sector offer and by supplying business insights generated from our more than 350 million individual customers.
We firmly believe in the value data can have on improving people’s lives as we contribute to achieving a global impact on society through our Data for Good area.
Transparency
Being open and accessible to our customers is essential to developing relationships of trust.
Privacy
We believe in a society where our customers have complete control over their information and digital lives.
Innovation
We see the digital transformation as an opportunity to make progress and develop new areas of application so we can remain at the forefront of the sector.
Security
In conjunction with our global division ElevenPaths, we provide an end-to-end protection layer for each and every one of our products and services.
Would you like to work with us?
We are a dynamic, diverse, and unique team in Telefónica’s Chief Data Office (CDO), which is led by Chema Alonso and includes Artificial Intelligence, Cybersecurity and Big Data. Our strength lies in using data to solve business problems in addition to improving people’s lives. We’re waiting for you!
What are the profiles we’re looking for?
We’re constantly searching for talent from data scientists and engineers to designers and specialists in marketing and business development. People with knowledge, experience and motivation to change the rules of the game and become a part of this digital transformation being experienced at Telefónica and throughout the business world.