Solutions for all industries
All the industries we work for


We offer solutions for the entire retailer value chain: point of sales location, benchmarking, customer acquisition, conversion and loyalty.


We help you overcome your business challenges with greater customer knowledge, internal process optimization and risk and fraud prevention.

Industry 4.0

We help you reduce costs with operational efficiency projects including production line, manufacturing, distribution and sales planning.


We help you optimize infrastructure and transport system planning with more knowledge of travellers, timetables and routes.

Culture and Sports

We help you enhance user experience and spaces with greater knowledge of visitors and athletes, internal process, facility optimization and sensor systems.

Mass Media

We offer everything you need to attract your audience through analytics and customer segmentation, Smart content and mobile advertising solutions.

LUCA is recognized by Forrester Research as the leader in insights generation

Leaders in insights generation

Forrester Research, one of the largest market study companies in the world, has certified us as insight supplier leaders.

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Our success stories
All our success stories

Boosting Peru's Tourism sector thanks to LUCA Tourism

Boosting Peru's Tourism sector thanks to LUCA Tourism

LUCA Tourism: Analysing the Tourist Profile in Spain with INE

LUCA Tourism: Analysing the Tourist Profile in Spain with INE

LUCA Messaging: La Roche Posay Campaign for Skin Check

LUCA Messaging: La Roche Posay Campaign for Skin Check
All our success stories
LUCA Products and Services you may be interested in


We guide you through the digital transformation process with one key objective: to extract information from data to generate differential value all while understanding your business needs and the data you have.


We offer training for your professionals on new Big Data methods and technologies so they may be used as the foundation for your company’s digital transformation.

Data Analytics

We process data and apply algorithmic models to convert data into business knowledge so you can make the best business decisions.

Business Insights

Our tools are designed to get valuable insights that allow companies to make the right decisions based on data. But, do you know exactly what the word "insight" means?

Marketing and Advertising Solutions

We help you reach your marketing and sales goals by segmenting and customizing for your audience.

Tools and Infrastructures

We know companies need solid, reliable and flexible platforms and tools for proper implementation and scalability of Big Data and AI projects.

We’ve earned our customers’ trust

Carlos Ugaz Montero

Executive Director of AATE

"With real information on trends, mobility patterns, needs identification and target user segmentation, we can make better decisions in order to implement an integrated mass transportation system in the city and to make all projects more efficient, which benefits everyone."

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Tommy Muhvic-Pintar

Director of Sales and Marketing at Clear Channel

"The Clear Targets platform allows us to understand our audience and segment in accordance with the industry, preferences or affinity each of our advertisers are looking for. It’s an innovative Big Data product that helps us stand out, stay one step ahead and offer a new product for ad hoc marketing campaigns."

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Jesús Hernandez

Assistant Director of the La Vaguada Shopping Centre

"With collaboration from LUCA, we’re beginning to include the insights obtained which help us have long-term information in our strategy. These data include market share, our visitors’ behaviour and other data we couldn’t get before with surveys and conventional techniques alone."

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See our publications on Artificial Intelligence
Discover all publications
Learn about the opportunities offered by the Big Data application in projects for the social good, which help to achieve sustainability and achieve SDGs 2030.
Using Data for Social Good

Find out about the current opportunities that exist with the application of Big Data to projects for social good that help achieve sustainability and discover different projects underway aimed at reaching the UN goals for 2030.

We identify possible actions to address the challenges of AI and the ethical and social challenges posed by the use of technology
Six Challenges for the Sustainability of Artificial Intelligence

Find out about the ethical and social challenges involved with the use of this technology and what’s expected in the future. We also identify various possible actions to overcome the challenges of AI.

LUCA in the main media outlets
Discover all our media appearances
Big Data puts an end to queues in museums
3rd December, 2019
El País
Can the quality of a product be predicted before it is manufactured?
1st December, 2019
Antena 3 Noticias
Is it possible to teach ethics to a machine?
26th November, 2019
El País
Discover all our media appearances
Find us at the world’s most important Big Data and AI events
Discover all the events
Big Data and AI event


LUCA talk: Fleet and Big Data - Optimize and make your business more efficient

Don't miss the next LUCA Talk where we will talk about the features and benefits of Fleet Management Platforms. Fleet Management is a critical aspect for businesses undergoing digital transformations as they take steps to manage their daily operations as efficiently and effectively as possible. Furthermore, to better understand the benefits of these solutions, the talk will feature details about LUCA Fleet, our in-house platform.

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Big Data and AI event


3rd Annual Congress of Artificial Intelligence in Alicante

The 3rd Annual Congress of Artificial Intelligence in Alicante will be held on November 6th. This year, the event will focus on the management and consequences of the public health crisis, as leaders in technology and innovation share perspectives on the challenges and opportunities, we face in a world with Covid-19. Gonzalo Martín-Villa, global director of the IoT/Big Data unit at Telefónica Tech will be among the panellists ready to answer your questions.

Find out more
LUCA in social media

LUCA AI Powered Decisions

Learn the stories of our clients and get to know our great team of experts.

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#DiaMundialMedioAmbiente En este vídeo os contamos algunas de las muchas formas en las que las tecnologías #IoT y #BigData nos están ayudando a asegurar un futuro más sostenible para el Medio Ambiente.

24 Oct

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Telefonica IoT IoT, aliado en el Mediterranean Challenge. Por primera vez, el equipo de Mediterranean Challenge ha estado conectado constantemente a través de Internet de las Cosas de Telefónica, asesorados en ...

21 Oct

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Discover our Blog
COVID-19 Shines a light on the huge possibilities of AI in Education
Artificial Intelligence Big Data

COVID-19 Shines a light on the huge possibilities of AI in Education

9 Oct — Blog LUCA
The art of communication in times of change
Artificial Intelligence Big Data

The art of communication in times of change

7 Sept — Blog LUCA
How to learn Python: the most important skill for employers
Artificial Intelligence Big Data

How to learn Python: the most important skill for employers

4 Aug — Blog LUCA
Discover our Blog

Big Data and AI to improve people’s quality of life

Giving back the value of data to society in line with the 2030 Sustainable Development Goals.

Find out what we’re doing in Data for Good
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