Carlos Ugaz MonteroExecutive Director of AATE
"With real information on trends, mobility patterns, needs identification and target user segmentation, we can make better decisions in order to implement an integrated mass transportation system in the city and to make all projects more efficient, which benefits everyone."Read this success story
Tommy Muhvic-PintarDirector of Sales and Marketing at Clear Channel
"The Clear Targets platform allows us to understand our audience and segment in accordance with the industry, preferences or affinity each of our advertisers are looking for. It’s an innovative Big Data product that helps us stand out, stay one step ahead and offer a new product for ad hoc marketing campaigns."Read this success story
Jesús HernandezAssistant Director of the La Vaguada Shopping Centre
"With collaboration from LUCA, we’re beginning to include the insights obtained which help us have long-term information in our strategy. These data include market share, our visitors’ behaviour and other data we couldn’t get before with surveys and conventional techniques alone."Read this success story
Find out about the current opportunities that exist with the application of Big Data to projects for social good that help achieve sustainability and discover different projects underway aimed at reaching the UN goals for 2030.
Find out about the ethical and social challenges involved with the use of this technology and what’s expected in the future. We also identify various possible actions to overcome the challenges of AI.