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SUCCESS STORY | MAHOU SAN MIGUEL
Artificial Intelligence to achieve business objectives
Leaders in insights generation
Forrester Research, one of the largest market study companies in the world, has certified us as insight supplier leaders.
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Carlos Ugaz Montero
Executive Director of AATE
"With real information on trends, mobility patterns, needs identification and target user segmentation, we can make better decisions in order to implement an integrated mass transportation system in the city and to make all projects more efficient, which benefits everyone."
Read this success storyTommy Muhvic-Pintar
Director of Sales and Marketing at Clear Channel
"The Clear Targets platform allows us to understand our audience and segment in accordance with the industry, preferences or affinity each of our advertisers are looking for. It’s an innovative Big Data product that helps us stand out, stay one step ahead and offer a new product for ad hoc marketing campaigns."
Read this success storyJesús Hernandez
Assistant Director of the La Vaguada Shopping Centre
"With collaboration from LUCA, we’re beginning to include the insights obtained which help us have long-term information in our strategy. These data include market share, our visitors’ behaviour and other data we couldn’t get before with surveys and conventional techniques alone."
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Find out about the current opportunities that exist with the application of Big Data to projects for social good that help achieve sustainability and discover different projects underway aimed at reaching the UN goals for 2030.
Find out about the ethical and social challenges involved with the use of this technology and what’s expected in the future. We also identify various possible actions to overcome the challenges of AI.
LUCA EVENTS
The algorithm revolution in the medical field
Disciplines such as Data Science, IoT or Artificial Intelligence are beginning to sound strong in the medical field, allowing remote attention and intervention, identifying pathologies or helping to predict the spread of diseases. Come to our first meetup of 2020 to discover real projects in which colleagues from different areas are working in different companies, an encounter with many data, algorithms and new ideas.
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OTHERS
ConferencIA
Next February 20th the ConferencIA event, organized by InterSystems will be held in Madrid, an open day on data and Artificial Intelligence. Several experts on the subject will share success cases in which AI has already been implemented, among which will be Richard Benjamins, Chief AI & Data Strategist of Telefónica. The event will end with a "Machine Learning Academy" where different concepts used throughout the day will be put into practice.
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Big Data and AI to improve people’s quality of life
Giving back the value of data to society in line with the 2030 Sustainable Development Goals.
Find out what we’re doing in Data for Good