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"With real information on trends, mobility patterns, needs identification and target user segmentation, we can make better decisions in order to implement an integrated mass transportation system in the city and to make all projects more efficient, which benefits everyone."

"The Clear Targets platform allows us to understand our audience and segment in accordance with the industry, preferences or affinity each of our advertisers are looking for. It’s an innovative Big Data product that helps us stand out, stay one step ahead and offer a new product for ad hoc marketing campaigns."

"With collaboration from LUCA, we’re beginning to include the insights obtained which help us have long-term information in our strategy. These data include market share, our visitors’ behaviour and other data we couldn’t get before with surveys and conventional techniques alone."